Research Analyst

Location
York, Pennsylvania
Salary
competitive
Posted
Jan 29, 2019
Metro Area
Baltimore
Duration
Full Time

Overview

FOX 43 WPMT, DMA 41, the local FOX affiliate in Central Pennsylvania s currently looking for a Research Analyst. This qualified analytical mind will provide the sales and marketing team, with research and industry specific sales and marketing materials. While, TV or Radio, or Digital research experience is preferred this is an entry level position, we will train the right person who has a degree or a proven track record in another research related field.

Responsibilities
  • Tracking, forecasting and analyzing data from Nielsen, Rentrak and Media Monitors
  • Provide support and assistance in communicating complicated data in a simple easily understood manner.
  • Working with station management to provide ratings and programming information
  • Working with local account executives to create sales presentations and informing National Sales Reps with updated packages and stations information
  • Keeping Station Media kits and one sheets updated and organized on public share drive
  • Reporting on monthly Nielsen code reader data and information

Creating presentations and keeping Wide Orbit Sales programming/ratings up to

Qualifications
  • Knowledge and understanding of television and online advertising metrics. Preferred experience and understanding in industry specific software, Rentrak, Nielsen and Media Monitors
  • Exceptional communication skills (Verbal, written and listening)
  • Strong analytic skills
  • High attention to detail and accuracy in a high paced ambiguous environment either in a team setting or independently.
  • Ability to work efficiently and produce quality works under pressure
  • COMPUTER SKILLS
  • Must be proficient in Microsoft Word, Excel, PowerPoint, Outlook, Prezi
  • Adobe Acrobat
  • Nielsen
  • Comscore
  • Wide Orbit
  • Wide Orbit Media Sales


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