Manager, International Publicity & Creative Content

Posted: 1/29/2019

Location: Universal City, California
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive

Role Summary:
Reporting to the Director, Creative Content – this position will be part of a growing team focused on developing effective creative content campaigns for Universal Pictures International. You will work closely with the International Publicity Team, as well as Domestic Digital Marketing & Publicity, Creative Content, Brand and Photo Departments, to carry out international creative content strategies and ensure that efforts are coordinated, integrated and aligned.

Essential Responsibilities:
  • Manages the execution and implementation of multiple medium to large International Theatrical campaigns, reporting directly to Director, Creative Content.
  • Manages International photography needs and priorities (art-dependent covers, custom art, exclusives, unit photography, etc.) with the Photo Department and facilitates special shoots set-up, execution, and distribution.
  • Manages production process, tracks approvals/clearances, file delivery, and launch of all Creative Content A/V materials such as featurettes, clips, event coverage, generic interviews, b-roll, etc.
  • Manages timeline and roll-out plan to ensure timely delivery of all Publicity A/V and Print materials once placement has been determined by Domestic and International Publicity teams.
  • Handles communication to all territories accounting for all Publicity Creative Content, EPK (print & a/v materials) and trailer breaks, and corresponding filmmaker reports
  • Drafts Marketing Content Guides accounting for all approved Print and A/V Publicity materials in progress and ad-hoc reports or presentations showcasing Publicity best practices/guidelines based on industry and/or territory learnings.
  • Act as backup to Director, Creative Content in International Publicity.
  • Supervise and mentor the assigned International Creative Content team intern.
  • Works with Director, Creative Content to oversee spend on all creative projects and negotiates with vendors to keep within budget.
  • With oversight from Director, Creative Content, approves creative, online content, award/presentation reels and other ancillary materials.
  • Stays abreast of industry best practices and competitor studio trends.
  • Collaborates with International Publicity Team to ideate & brainstorm International Publicity and Creative Content needs to carry out campaign strategy.
  • Works with the International Publicity Teams at Creative Content Day and Junkets as it pertains to capturing, execution and distribution of print and A/V materials captured.
  • Works with research team to assesses effectiveness and impact of publicity creative materials through quantitative and qualitative analysis, and distributes feedback to territory Publicity teams.
  • Liaise with internal and/or external partners to manage content development and approvals with Creative, Music, Legal, etc.
  • Attends and is an active participant in Publicity staff/team meetings, Trailer Strategy meetings, Domestic Creative Content team meetings, Focus Features deadlines meetings, Bi-Weekly Digital team calls, brainstorming meetings, and ad hoc content support meetings as needed.

    Ownership – you cut through complexity and create simple frameworks that everyone can understand. You take responsibility for team objectives and help others change their perspective. You delegate appropriately knowing when to instruct and direct and when to coach.

    Pioneering Spirit – you always share information about competitors with the team. You anticipate events that could impact the success of the team and you find ways round them. You know how to go prioritise the needs of your client and you always ensure you are adding real value to these relationships.

    Teamwork – you turn input and ideas from others in to decisions and make them real. You always encourage others to share their ideas and opinions, and create situations that energise the team. You consider the different needs and styles of others and are flexible in your approach so that you can get the best out of every situation. You always celebrate success.

    Creativity – You take the lead to generate ideas and encourage others to take part too. You use your networks across teams and businesses to do so. You always look for new improvements in your work and tackle situations that can be tricky with a creative problem solving approach.

    Integrity – you ensure accuracy by setting a good example as well as overseeing others high standard of work. You always look for ways to improve systems and processes to improve the quality of data and establish better tracking procedures. You are comfortable talking about feedback to improve team performance and spread best practice. You are passionate about people learning from their experiences.

  • Basic Qualifications:
  • Degree in Marketing, Public Relations, a related field or equivalent
  • Previous experience in entertainment, digital marketing, content production or similar field in an agency or content creation environment with project management skills and knowledge of creative advertising and technical processes.

    Eligibility Requirements:
  • Interested candidates must submit a resume/CV online to be considered
  • Must have unrestricted work authorization to work in the United States
  • Ability to travel and work flexible hours/weekends as required
  • Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program

    Desired Characteristics:
  • High level of attention to detail, excellent organizational skills, and ability to prioritize demands and deadlines
  • Ability to work in a fast paced environment to meet tight deadlines
  • Excellent communication skills (written and verbal) with the ability to articulate ideas in a clear and concise manner, especially to
  • Excellent creative writing skills, expertise in MS Office & PowerPoint, and Adobe Creative Suite proficiency.
  • Demonstrated passion for film, creative visual storytelling, digital/interactive landscape, social media
  • Proficiency in web analytics and keyword tools.
  • Common sense and self-starting is crucial for this position
  • Ideal candidate is positive, ambitious and a team player
  • A deep knowledge of the digital landscape and strong understanding of production is preferred
  • Track record of solid, substantive and effective content plans
  • Experience managing a portfolio of multiple projects simultaneously with the ability to problem solve
  • Experience with handling different file formats for photography and AV assets.
  • Keen knowledge of innovations in the digital landscape and interest in keeping abreast of trends in social media.
  • Solid relationship with industry contacts including production companies, creative agencies, photographers, producers, set designers, event production, etc.

    For almost a century, Universal has been known for its diverse slate of films, including classics such as Jaws, the Jurassic Park series, Mamma Mia, Fast and Furious and Bourne. UPI owns and operates direct theatrical marketing and distribution of feature films in many locations around the globe including Austria, Australia, France, Germany, Italy, Korea, Mexico, Netherlands, Russia, Spain, Switzerland and UK & Eire. In other territories UPI market and distribute movies through its JV offices, as well as in select territories, licensees who are contracted to distribute on UPI's behalf.

    NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

  • We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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