Communications Manager

Location
San Francisco, California
Salary
Depends on Experience
Posted
Feb 01, 2019
Metro Area
San Francisco
Duration
Full Time

The Communications Manager reports to the Director, Communications and involves developing both internal and external communications strategies for Pac-12 Networks and working closely with all departments. The Communications Manager will be based in San Francisco.

Responsibilities

  • Develop and implement strategic PR initiatives to promote Pac-12 Networks
  • Identify key media partners, outlets, and influencers in sports media, digital, and traditional media landscapes
  • Ideate compelling story angles to help promote all aspects of Pac-12 Networks
  • Cultivate relationships with key journalists from local, national and trade outlets
  • Pitch stories to both national and local media; achieve visibility for Pac-12 Networks in print, broadcast, and digital media outlets
  • Develop and disseminate programming schedules to promote Pac-12 Networks
  • Write clear and compelling press releases and by-lined articles
  • Increase visibility of on-air talent to further promote Pac-12 Networks
  • Utilize knowledge and awareness of current, new, and emerging media trends in the digital and tech space, as well as relevant players, to position Pac-12 Networks as an impactful player in the field
  • Identify media trends, news cycles, and proactively manage editorial calendars
  • Manage the Pac-12 Networks award submission process
  • Analyze and measure the results of PR programs
  • Assist in the management of customer care initiatives
  • Manage budgets and campaign ROI
  • Other duties as assigned by the Director, Communications

Requirements

  • Bachelor's degree in communications or related subject
  • 4-6 years of  relevant experience in media, public relations and/or communications
  • Thorough understanding of the sports media landscape and the major players within it
  • Strong network of B2B and B2C, national business, and trade media contacts
  • Excellent verbal, analytical, organizational, and written communication skills
  • Established relationships with general business, consumer and entertainment trade press/analyst/blogger communities
  • Proven successes in both traditional and interactive PR channels
  • Acute sense of judgment, tact, and diplomacy
  • A strong-sense of teamwork and ability to both manage and execute programs
  • Proficiency with basic computer and PR applications including Cision, Google Docs and News Alerts, MS Office Apps (Word, Excel, PowerPoint, etc.)
  • Additional technology prowess (WordPress, videoblogging)
  • Avid consumer of news, sports, entertainment and pop culture
  • Strong personal interest in collegiate sports
  • Strong national sports press contacts
  • Some travel may be required

Preferred

  • Experience in sports media
  • Knowledge of international publications and opportunities
  • Knowledge of digital media industry including online, mobile, tablets and other emerging technologies