Associate Director, Marketing Automation

Location
New York City, New York (US)
Salary
Work Experience
Posted
Feb 05, 2019
Metro Area
New York
Duration
Full Time

Position Summary:

 

MJFF is seeking a marketing automation and email operations specialist to manage the accurate and efficient deployment of all Foundation email marketing campaigns and construct automated email series customized to audience segment. Reporting to the Senior Associate Director, Marketing Automation & Integrations, the ideal candidate will demonstrate the ability to execute day-to-day emailing activities while collaborating with internal stakeholders to effectively plan, test, and report on email campaigns designed to support the goals of those stakeholders.

 

Responsibilities:

 

 

 

Campaign Execution

 

·         Coordinate and launch marketing campaigns focused on retention, engagement and activation of existing constituents

 

·         Build lists and reports within Salesforce and Salesforce Marketing Cloud

 

·         Work collaboratively with Marketing, Communications and various stakeholder departments to schedule and implement quarterly email programs

 

·         Consistently A/B test and tweak campaigns based on results, while championing/building automated journeys

 

 

 

Platform Management

 

·         Become the internal expert for Salesforce Marketing Cloud

 

·         Collaborate with Foundation stakeholders to maintain workflows and build integrations within Marketing Cloud, Salesforce, Adobe Analytics and the Foundation’s website

 

·         Sustain a clean database and maintain segmentation models

 

·         With input from stakeholders, develop and manage a lead scoring program

 

·         Display keen knowledge of marketing automation innovation and trends

 

 

 

Analysis & Reporting

 

·         Establish campaign metrics with input from stakeholders

 

·         Track campaign KPIs and test results to enable meaningful reporting

 

·         Leverage data to champion the value of iterative improvements

 

 

 

Qualifications:

 

·         3-5 years hands-on experience with major marketing automation platforms such as Salesforce Marketing Cloud (highly preferred), Marketo, Hubspot, Eloqua or Pardot.

 

·         High comfort level with CRM and website analytics platforms

 

·         Familiarity with HTML, CSS and SQL

 

·         Bachelor’s degree in related field

 

·         High level of comfort with technology and the ability to learn quickly

 

·         Strong sense of collaboration across the organization

 

·         Self-starting, proactive, resourceful approach to work

 

·         Exceptional attention to detail

 

·         Ability to juggle multiple responsibilities with positivity and agility

 

·         Strong written and verbal communication skills

 

·         Prior non-profit experience a plus

 

 

 

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