Public Relations Senior Associate

Location
New York City, New York (US)
Salary
Commensurate with Experience
Posted
Feb 08, 2019
Metro Area
New York
Duration
Full Time

Global Health Strategies is a global health communications and advocacy company.  In partnership with our affiliate, GHS Ventures, we are investing in digital therapeutics, including mobile apps, in the mindfulness, wellness and mental health space. We are seeking a Senior Associate, with the equivalent experience of a Senior Account Executive in the realm of launching and promoting consumer apps, to be part of a team responsible for consumer PR, media and influencer relations, event planning and execution, and celebrity ambassador and influencer management and will also serve as one of the client’s primary communications contacts.

The ideal candidate has approximately 4 to 5 years’ experience across PR, communications and marketing disciplines including media relations, celebrity brand ambassador management, and event management.

Responsibilities

  • Help develop and execute global PR and communications strategies for 2 early-stage mobile apps in the mindfulness and wellness space, building brand visibility and momentum with target consumer audiences
  • High-level media pitching, securing big-picture, priority placements and needle-moving results for clients in outlets ranging from national TV and newspapers to consumer-oriented blogs
  • Develop and maintain solid relationships with journalists, bloggers and influencers
  • Attend and facilitate media interviews
  • Utilize and develop media and influencer relationships to secure earned media coverage for product launches, brand campaigns and brand ambassadorships
  • Oversee media tours from concept to execution, including multi-city press trips, speaking engagements at 3rd party events and hosted media luncheons
  • Monitor, engage, assist in providing strategic counsel and brainstorm innovative campaigns on behalf of clients in the digital media space
  • Develop and draft presentations, press releases, recaps and client briefs with minimal review and oversight
  • Help develop and execute PR strategy to optimize brand celebrity ambassador and influencer results

Requirements

  • Bachelor’s degree
  • 4-5 years of PR agency or client-based account management experience
  • A strong passion for and experience in mindfulness, wellness or mental health space
  • Proven track record of building and growing strong relationships with clients
  • Strong client presentation development and delivery skills
  • Ability to think strategically and creatively, and to problem-solve

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