Director of Marketing
Location: New York, New York
Specialty: Television & Film, Video
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive
Oversee all programming on digital and social platforms, consistently refining strategy based on analytics research and evaluationDevelop monthly, weekly, and daily online marketing & programming strategies to grow subscribers, video views, and global reach for the show and ensure all are implemented correctlyOptimize and prioritize digital content for the showIdentify and communicate lead nightly video release strategy for all platformsCreate and oversee editorial calendarsStay up to date on and communicate any relevant breaking news and social media trends throughout the dayWork with designer, editor, and social programming team members to develop custom creative content for marketing and promotions purposes onlineMake custom assets to distribute night-of and the next morning from the showBuild and engage with fan communitiesOversee community management on all Direct Message servicesCreate and distribute monthly and weekly analytics recaps across digital platforms to internal key stakeholdersAnalyze and evaluate strategy consistency with deep dives around newer initiatives and competitive analyticsHighlight daily data spikes or missed opportunities to capitalize onDevelop dynamic copy that is on-brand and in the voice of the showPitch and/or optimize internal, external, and guest partnership opportunities when they arise
The Director of Marketing is in charge of the marketing, promotions, programming, distribution, community management, and audience development of online platforms for The Tonight Show starring Jimmy Fallon.
• Copywriting experience
• Detail oriented
• Knowledge of Photoshop, Final Cut Pro
• 5+ years of experience in digital marketing
• Experience developing and implementing digital marketing campaigns
Additional Job Requirements
• Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered.
• Must be willing to work in the greater NYC area
• Must be 18 years or older
• Must have unrestricted work authorization to work in the United States
• Must be willing to work late evenings, holidays and weekends per business need
• Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program
• Detail oriented
• A track record of meeting or exceeding performance expectations
• Excellent communication and interpersonal skills
At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.
NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.