Digital Marketing Manager

Employer
AS IF MAGAZINE
Location
New York City, New York (US)
Salary
Competitive salary and benefits
Posted
Feb 12, 2019
Ref
Digital Marketing Manager
Metro Area
New York
Duration
Freelance, Full Time

AS IF Magazine and Media Group is growing and we are seeking a Digital Marketing Manager with a proven track record to lead the expansion of our online presence by providing a wide-range of digital marketing needs in order to manage our digital platform, ensuring the success of our business objectives and that of our clients.

Responsibilities and Key Tasks include:

• Manage website content, images and cms tools including updates and user experience.
• Work with the senior management to develop and implement digital advertising offerings and new digital display ad units, expanding on our sales tools and digital media kit.
• Provide SEO activities related to content, link building, tags and keyword strategy to increase rankings and traffic flow.
• Research and implement search engine optimization recommendations.
• Grow the print and online subscriber base through SEO, SEM and email marketing.
• Manage a digital content strategy and posting schedule that increases website traffic, subscriptions, e-commerce sales, email acquisition and brand awareness.
• Manage and oversee daily social media posts on Facebook, Instagram, Twitter, etc.
• Update and manage newsletter and email blasts.
• Support and manage e-commerce initiatives, product launches and online marketing strategies for digital sales.

Increase web traffic, brand and content awareness:

• Collaborate with internal teams to improve the web conversion funnel and optimize user experience.
• Develop and support campaign editorial calendars, analytics reports, contests/sweepstakes, and social-media related proposals.
• Research and implement search engine optimization recommendations.
• SEO activities related to content strategy, link building and keyword strategy to increase rankings.
• Track editorial traffic by story, to determine audience spikes and partner impacts.
• Work with design team to manage social media presence of Facebook, Instagram, Twitter, etc.


Qualifications:

• Bachelor’s degree in marketing, communication, or related field
• Minimum three year’s work-related experience managing digital marketing activities including advertising and SEO.
• Experience working with CMS website and email marketing platforms such as MailChimp.
• Familar with all types of digital display units and digital media offerings.
• Proven ability to create and execute comprehensive social media campaigns that create meaningful engagement.
• Analytical and creative mind required.
• Excellent verbal and written communication skills.
• Must be able to multi-task and effectively manage the timely delivery of work against short deadlines.
• Ability to communicate and work effectively with business, artistic and technical people.
• Knowledge of Adobe CS, and media editing software.
• Working knowledge of social media measurement tools and analytical tools such as Google Analytics, Omniture, etc.;

Qualified candidates please submit cover and resume.

All applicants will be held in strict confidentiality.

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