Senior Product Marketing Manager

Location
Atlanta, Georgia
Salary
competitive
Posted
Feb 12, 2019
Specialty
Content Marketing
Metro Area
Atlanta
Duration
Full Time

 

 

 

About Cox

 

 

 

 

 

Cox Communications is the largest private telecom
company in America, and we proudly serve six million homes and businesses
across 18 states. At Cox, we are committed to creating meaningful moments of
human connection, not only with our products and services, but also with our
career opportunities. Come connect with us, and lets build a better future
together. 

 

 

 

 

The Job

 

 

  

 

The Senior Manager, Digital Customer Media is responsible
for driving revenue and self-service on cox.com through digital media channels.  This person will serve as the bridge between
internal and external stakeholders while executing and driving shared
initiatives. This role is pivotal to helping Cox achieve optimal business
results by ensuring efficient coordination of email, display media and other
digital channels in support of digital marketing initiatives and objectives. To
be successful, you'll need to demonstrate proven skills in managing internal
and external relationships for results, operations business/performance
management and demonstrate deep experience in running both long and short term
projects and daily marketing campaigns. Strong communication and analytical
thinking skills are also necessary to have the right level of impact and
influence.

 

 

 

 

 

 

 

 


Plans, develops, and executes
integrated, multi-tactical marketing programs responsible for producing revenue
growth across the residential section of cox.com.  Ensures that email and display media
experiences align to the correct experiences on cox.com.  Coordinates new web experiences as required
and manages creative execution for current customer media

 

 

 

 

Major Tasks  

 

 

  • Works with Marketing execution
    team to drive innovation across email to maximize engagement and performance of
    the program.
  • Works with digital agency of record to build all
    required media assets in support of company GTM efforts and other efforts as
    required.
  • Responsible for developing site-related email
    campaigns such as shopping cart and browse abandon emails, optimizing to
    maximize revenue.
  • Understands the competitive marketplace for new
    products and generates appropriate competitive responses for digital media
    execution.
  • Accountable for understanding results, developing
    insights and properly communicating across a wide range of business
    stakeholders, including senior leaders.
  • Manages prospect email acquisition initiatives on
    cox.com, including nurturing all acquired prospect emails with a formal
    communication program.
  • Works with DMAS members to align display media
    and email initiatives in support of revenue, education and self-service
    objectives.
  • Works with Marketing team to understand relevant
    strategies in order to develop media creative in support of customer education
    on cox.com.
  • Researches and analyzes consumer behavior
    information to determine trends and identify opportunities for revenue growth.
  • Manages current customer digital media matrices
    to ensure correct messages are delivered via digital media and deployed on
    schedule.
  • Implements and assists with the development of
    strategic and tactical marketing programs to ensure that the company achieves digital
    revenue and self-service goals.
  • Serves as the email and current customer media
    subject matter expert for the digital team.
  • Sets cox.com customer traffic and revenue
    objectives for both email and display referral channels and ensures plans are
    in place to achieve those goals, working with boundary partners and the
    Marketing execution team to drive results. 
  • Analyzes email and current customer media performance
    to ensure optimal revenue and self-service growth.
  • Serves as the digital lead on email campaigns
    required in support of the cox.com channel, such as the Cyber Monday and
    customer referral program initiatives.
  • Reviews site experience and sales reporting daily
    to quickly adjust to declining trends.
  • Develops presentations and other necessary reporting
    to share with business partners and senior leadership, providing weekly,
    monthly and quarterly updates as required.
  • Holds regular working-team meetings with all key
    stakeholders to drive for status and progress on all initiatives.
  • Executes test scenarios to
    confirm hypotheses for improving digital media performance.

Competencies required on Day 1

  • Communication
  •  Aligning Performance for Success
  • Customer Focus
  • Decision Making
  • Facilitating Change
  • Leading Through Vision and Values
  • Managing Work (includes Time Management) 
  • Continuous Learning


Qualifications
Required: 

  • 8 or more years work experience, bachelor's degree required in a related field (i.e. Self-Service, Digital Marketing Service, etc.) 3+ years of experience required if candidate possesses advanced degree (MS/MBA or above)
  • 3 or more years of online, sales and/or marketing experience with focus in email marketing/program management or digital media
  • Familiarity with Cox residential markets
  • Strong sales stimulation and campaign management skills required
  • Strong sales/marketing relationship building skills required
  • Track record of driving increased results performance
  • People/team management skills and expertise
  • Self-motivated, independent individual who can perform at optimal levels with little guidance
  • Strong
    interpersonal skills with the ability to interact with and influence others
    effectively
  • Must
    possess demonstrated ability to communicate effectively across different teams
  • Excellent
    critical thinking skills; using logic and reasoning to identify strengths and
    weaknesses of alternative solutions, conclusions, or approaches to problems
  • Working
    knowledge of modern digital technologies, such as content management systems,
    targeting and web analytics platforms
  • Experience
    and thorough understanding of online marketing tactics and creative development
    across all device types (handheld mobile devices, tablets, desktop/laptop, iOS,
    SmarTV, etc)
  • Experience
    with website user design and user experience flows
  • Experience
    and thorough understanding of digital KPIs and success measurements (dot com
    metrics, paid search, digital display, remarketing, video pre-roll/broadband
    tv, paid social media)
  • Strong sales stimulation, prioritization, and campaign management skills required

Preferred:

  •  Adobe
    Marketing Cloud experience desired, but not required            
  • Experience working on agile development teams
  • BS/BA degree in related discipline strongly preferred (i.e. Marketing, Business, etc.)
  • 2+ years of experience leading cross functional projects 

 

About Cox Communications

Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. We're dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique. Cox Communications is the largest division of Cox Enterprises, a family-owned business founded in 1898 by Governor James M. Cox.

 

 

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

 

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.  Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility.  Cox is not responsible for any fees or charges associated with unsolicited resumes.

 

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