Digital Sales Manager
- Full Time
The Digital Sales Manager’s responsibility is
to identify and drive digital strategies to attain revenue goals through the development
of overall direction, product and service launches and training. The DSM
reports to the Director of Sales and will strategize and work collaboratively
with sales management, and the entire sales organization to successfully
execute the digital and business development needs of the station. The ideal
candidate will possess exceptional leadership, communication and project management
skills. The primary objective is to meet or exceed digital revenue goals
(monthly, quarterly, annually) through a team-based, consultative approach to
The DSM is accountable for the development,
focus, and momentum of digital sales efforts and revenue generation. The
position is responsible for all facets of digital product development,
deployment and sales execution of new initiatives including pricing, inventory,
ad delivery, online billing and digital metrics to measure effectiveness in conjunction
with the central CMGdigital team. The DSM works in partnership with sales to
identify clients’ digital marketing needs and to integrate them into sales
solutions. Solutions are multi-platform in nature, integrating the traditional
television platform along with non-traditional, digital assets and new media
The ideal candidate will
have proven and successful sales management experience in multimedia sales and
digital advertising. Proficiency and demonstrated expertise is required in the
advertising products; targeted display, sponsorships & premium advertising,
analytics, PPC, SEO, responsive website design, native advertising, social
media advertising, lead generation and mobile. Subject matter expertise is required in the
digital advertising ecosystem including programmatic buying, supply and demand-side
platforms, customer attribution, and in the latest industry trends.
digital revenue goals, monthly, quarterly and annually and grow market share.
the internal expert and resource for all things related to digital media sales.
train and motivate the development of the sales staff on growing our digital
revenue and business development streams. Introduce new products and integrated
media solutions in sales meetings based on our best-in-calls solutions.
individual coaching sessions and perform mid-year and annual reviews for all
AE’s and direct reports.
forecasts digital revenue for the station and the market to identify key
strategies for increasing market share and product usage.
weekly, monthly and quarterly sales reporting as needed.
monthly, quarterly and annual goals for the team and individual AE’s with sales
management. Track performance and determine accountability measures.
for focus and momentum of digital media strategies, product mix, sales efforts
and revenue generation, working with sales managers, on sales calls with AE’s,
Marketing, Research, News, Creative Services on ways to continually increase
revenue and market share.
closely with other sales managers and department heads to integrate online
sales options for our multi-platform client offerings.
sales, pricing, packaging and launch of new digital products and solutions with
a focus on key business categories.
for inventory management control.
with Research and Marketing to ensure that all digital media sales information
is current and accurate.
market trends and competitive initiatives.
track digital media metrics and KPIs to ensure growth and the utilization of our
go-to-market strategies and solution set.
continuous research on the latest industry trends, preliminary tests and
consumer behavior analysis to develop new ideas for the market to generate
strong relations with internal department heads and external customers
including key relationships at local and national agencies as well as direct
digital media sales materials to market appropriate services and opportunities
to buyers of advertising at local, regional and national accounts for both direct
and agency businesses.
- Ability to prioritize and work in results
oriented, rapidly changing, dynamic and fast-paced environment that requires
collaboration across multiple stakeholders and constituents.
- Proven track
record of strong management and leadership ability.
- Proven track record of digital
sales success in local media or digital pure-play through solution
/ portfolio offerings.
knowledge of digital sales processes, digital platforms, technical markets,
pricing models, channels of distribution, technology trends, customer buying
patterns and budgeting.
- Must have
knowledge in local media advertising, competitive strategies, product
marketing, product management and team management.
effective communicator with strong leadership and development skills.
personality and strong sense of urgency.
- Minimum of 3+ years of sales management and digital media
- Technically savvy with high understanding and use of digital
products to drive client results.
understanding of digital and social media platform ad solutions.
- Excellent interpersonal and
- Self-motivated with a strong work
- Hard-working, integrity,
relationship-builder with a winning attitude.
- Strong problem solving and
- Work with brand teams, ad
operations and finance to provide client success and ROI.
- Proficient with Microsoft
Office and CRM tools.
Digital Media Sales Certification (IAB DMSC) required.
AdWords Certification required.
- Google Analytics experience a
degree in business, marketing, computer sciences or related field.
- Some travel is required.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers, and digital sites. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. The company also offers a full suite of local and regional advertising services through its Local Solutions and Ideabar businesses. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly across all platforms. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
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