Assistant Director, Direct Marketing (AFP)

Columbia University
New York City, New York (US)
Commensurate with experience
Feb 19, 2019
Metro Area
New York
Full Time

Reporting to the Associate Director for Annual Fund Programs in the Office of Alumni and Development, the Assistant Director is a critical member of the Annual Fund Programs team. 


The Assistant Director leads the planning, implementation, and management of annual fund direct marketing efforts for various schools and/or programs. This includes the execution of direct mail, e-mail, call center initiatives and overall digital strategies for projects from start to finish. Tasks comprise of copy writing for print, web, and phone, in addition to coordination and oversight of projects, depending on the needs of the unit at the time. Works with multiple internal partners, platforms, and vendors to bring direct marketing projects to completion. 


Responsibilities include, but are not limited to the following: 

  • Assists in the development and implementation of comprehensive and integrated direct marketing solicitation strategies to secure donations for various annual funds at Columbia University through mail, phone, and digitial communications. 
  • Utilizes Target Analytics donorCentrics and available data to benchmark efforts, inform strategic and tactical decision-making and identify broad-based opportunities for various programs 
  • Guides and participates in the creation of direct mail and e-mail content, including working with other staff to craft effective solicitations. Drafts and edits direct mail, e-mail, online and phone copy for style, accuracy, grammar, spelling and punctuation, in preparation for publication. 
  • Proactively manages graphic designers, support staff, print vendors, mail houses and postal authorities, including bidding process and budgeting to effectively complete all projects. 
  • Ensures communications align with messaging at the program and University level. 
  • Submits database query requests for mailing lists and result analysis. Manages data query projects with database team to ensure accuracy of data set to create files for solicitations or related annual fund communications and result analysis. 
  • Analyzes and reports ROI and cost-benefit analysis of direct marketing projects independently as it relates to solicitation result tracking, segment composition, and population performance. 
  • Works with teammates and internal stakeholders to implement best practices for recent graduate and student engagement inititatives across various programs. 
  • Assists in the day-to-day management of the student calling program and operations including, but not limited to, facilitating up-to-date creative materials, assisting with strategy recommendation, information sharing among teammates, and managing inquiries from partners and follow-up questions from calling. 
  • Assists with the planning and execution of Columbia Giving Day. 
  • Performs additional duties, and special projects as required. 



Bachelor's degree and/or its equivalent required, including a minimum of 2 years of related experience. 

Proficient in Microsoft Office required. Some weekend, evening work and ability to travel on


The ideal candidate will be deadline-driven with strong writing skills and an attention to detail. In addition, this individual will be proactive in vendor management, anticipating problems that may arise and quickly and independently resolving unforeseen situations along the way. Demonstrated ability to work in a high pressure, fast-paced environment. Demonstrated excellence in a variety of competencies including: marketing, project management, teamwork, analytical thinking and partner/customer awareness. Must possess the ability to work with changing priorities and multiple projects. Excellent analytical, organizational, interpersonal, oral and written communication skills, including a high level of attention to detail and active listening skills. Must be able to problem-solve and troubleshoot, in addition to the ability to work independently in a dynamic team environment. Demonstrated ability to effectively partner with a diverse group of administrators and academic leaders. Must be able to negotiate issues, resolve problems and have strong influencing skills. 


The successful candidate must be a strategic thinker, effective in moving strategic agendas, ensure the utmost discretion in all matters, as well as possess an ability to work well with all levels of management, both internally and externally, be flexible in nature, have a sound judgment with a collaborative style that fosters teamwork and cooperation beyond the immediate team to the broader organization. Must have a passion for excellent customer service and commitment to exceptional quality.  occasion required.  


Prior experience in fundraising for an annual fund is preferred. Work experience at an institute of higher education, or other complex organization, highly preferred.  


Columbia University is an Equal Opportunity/Affirmative Action employer --Race/Gender/Disability/Veteran.  

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