Social Media Specialist

Employer
Visit Anaheim
Location
92806, Anaheim
Salary
Up to $55,000 per year + bonus & benefits
Posted
Feb 20, 2019
Specialty
Social Media
Metro Area
Los Angeles
Duration
Full Time

Duties & Responsibilities – Essential Functions

  • Lead/manage day-to-day social and digital deliverables for select partners/clients, including content creation, social initiatives, message creation, etc.
  • Identify, cultivate, and manage high-level relationships with bloggers, industry experts and influencers to increase brand awareness + engagement.
  • Maintain ongoing engagement across all social channels, interacting with business and leisure travelers.
  • Create strategic content for multi-platform storytelling, present a point of view across digital and social channels.
  • Support social media advertising campaigns to align with major destination events and initiatives.
  • Work with the greater destination community and organization’s partners to promote local and regional businesses.
  • Measure and report on the impact of communications against overall business objectives.
  • Incorporate social strategies into larger integrated marketing and sales business + leisure travel programs.
  • Analyze social media tools to identify trends, assess data, create insights, establish future key messages and provide value to clients + manage third party platforms.
  • Drive ideation and new methods of social media execution to keep team one-step ahead.
  • Support/drive thought leadership opportunities and consistently communicate unique point of view across all channels.
  • Ability to demonstrate success in developing social strategies and their overall impact to the business’ success.
  • Other duties as assigned.