Director of Communications and Marketing

Location
New York City, New York (US)
Salary
Experience Level
Posted
Feb 22, 2019
Ref
Communications and Marketing
Metro Area
New York
Duration
Full Time

Key Responsibilities:

This individual will manage marketing/communications initiatives including, but not limited to:

Experience in Apparel is a must

  • Work closely with executive team to develop and implement marketing/communications and growth strategies
  • Responsible for all elements of Free Country branding- Including day to day marketing materials and the ongoing larger brand narrative.
  • Development, creation and maintenance of marketing collateral
  • Lead proactive media relations efforts including building positive relationships with national, regional and trade media across all digital platforms
  • Leading social media strategy and management
  • create regular corporate communications to share updates on the business to the entire team
  • Manager marketing and communications budget and oversee contracts/invoices with agency partners and other vendors
  • Maintenance of website including the updating of content
  • Manage marketing and communications budgets; ability to stay within budgets and provide status reports monthly
  • Draft, distribute and manage content for press releases and facilitate media interviews for exhibitions and events
  • Strategic tactics to continue to appeal to existing audiences but also bring in new audiences
  • Develop and oversee the communications calendar of programs and events
  • Develop and manage all social media content
  • Coordinate media interest and ensure regular contact with target media and appropriate response to media requests
  • Miscellaneous duties as assigned

Requirements:

A minimum bachelor’s degree or Master's degree in related field

8- 10 years of relevant experience in a comparable organization is required.

A self-starter with strong marketing and communication skills is a must.

Highly Collaborative style, positive attitude and commitment to continuous improvement for the brand

Experience working in or knowledge of Apparel Industry.

High attention to detail while working in a fast-paced environment across multiple departments with competing priorities.

Excellent organizational and interpersonal skills and the ability to work with various staff. Computer fluency in (Word, Outlook, Excel, PowerPoint) is required.

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