Director of Communications and Marketing

New York City, New York (US)
Experience Level
Feb 22, 2019
Communications and Marketing
Metro Area
New York
Full Time

Key Responsibilities:

This individual will manage marketing/communications initiatives including, but not limited to:

Experience in Apparel is a must

  • Work closely with executive team to develop and implement marketing/communications and growth strategies
  • Responsible for all elements of Free Country branding- Including day to day marketing materials and the ongoing larger brand narrative.
  • Development, creation and maintenance of marketing collateral
  • Lead proactive media relations efforts including building positive relationships with national, regional and trade media across all digital platforms
  • Leading social media strategy and management
  • create regular corporate communications to share updates on the business to the entire team
  • Manager marketing and communications budget and oversee contracts/invoices with agency partners and other vendors
  • Maintenance of website including the updating of content
  • Manage marketing and communications budgets; ability to stay within budgets and provide status reports monthly
  • Draft, distribute and manage content for press releases and facilitate media interviews for exhibitions and events
  • Strategic tactics to continue to appeal to existing audiences but also bring in new audiences
  • Develop and oversee the communications calendar of programs and events
  • Develop and manage all social media content
  • Coordinate media interest and ensure regular contact with target media and appropriate response to media requests
  • Miscellaneous duties as assigned


A minimum bachelor’s degree or Master's degree in related field

8- 10 years of relevant experience in a comparable organization is required.

A self-starter with strong marketing and communication skills is a must.

Highly Collaborative style, positive attitude and commitment to continuous improvement for the brand

Experience working in or knowledge of Apparel Industry.

High attention to detail while working in a fast-paced environment across multiple departments with competing priorities.

Excellent organizational and interpersonal skills and the ability to work with various staff. Computer fluency in (Word, Outlook, Excel, PowerPoint) is required.

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