Marketing Specialist

Altice USA
Long Island City, New York
Feb 23, 2019
Digital Marketing
Metro Area
New York
Full Time

Altice USA is one of the largest broadband communications and video services providers in the United States. We are a subsidiary of Altice NV, a convergent global leader in telecom, content, media, entertainment and advertising founded in 2001 by entrepreneur Patrick Drahi. We are driven by a philosophy to always challenge ourselves. We question everything so that we can find the best way forward for our customers. And in a world where continuous innovation is the only way forward, we are redefining the vision we have for our customers, enterprises, advertisers - and our people.

The Altice USA News division is a business unit designed to focus on the continued development and growth of the company’s news properties. The Altice USA News group includes the U.S. division of international news and current affairs network i24NEWS, Varsity and the hyperlocal News 12 Networks, which serves local communities in the New York tri-state area.

The Marketing Specialist will assist in developing all marketing communications for both on-channel and off-channel advertising assets.

Responsibilities include:

    • Developing marketing & creative tracking spreadsheets which include deadlines, points of contact, formats, etc.
    • Developing presentations for all marketing plans that include calendars, creative assets, and messaging details
    • Developing creative brief for all projects
    • Tracking all approvals across teams – legal, creative group, corporate teams, etc.
    • Building image and copy database for i24 shows and segments
    • Handling marketing requests from affiliate partners – images, copy, creative approvals, etc
    • Providing assets to media sales for presentations
    • Determining guerilla marketing efforts to reach niche audience
    • Coordinating development of TV Spots , consumer emails, digital and social assets
      • Work with creative teams on designing formats, providing images, copy, headlines
      • Work with email agency on coding, test links, test emails, costs, mailing lists, and relevant data
      • Work with video teams on video asset support, development of landing pages, loading video assets, etc
      • Pulling data into reports for review
      • Responsible for creating a calendar with the digital team for posts across all social media channels
      • Work with teams to design images, develop copy & headlines
      • Handle distribution with internal teams and agency partners
      • Coordinate local event and guerilla marketing efforts.
      • Determine vendors needed for events
  • We are looking for someone with 5 years’ experience - news experience a plus
  • Strong Communication and Presentation Development Skills
  • Experience with developing ad sales presentations
  • Experience in coordinating creative for digital and social media with agency partners and internal creative teams
  • Experience in event production and sponsorships

We are an Equal Opportunity Employer M/F/Disability/Vet and maintain a drug-free and smoke-free workplace.

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