- Full Time
Job Purpose: Create and implement sales strategies for client stations including analysis of research, programming, and pricing. Monitor sales performance and achievement of sales goals for all offices.
Responsibilities (but not limited to)
“Station Expert” and key contact on all assigned stations
Provides overall administration for team. Sets the sales strategy in conjunction with DOS
Integrating sales and research, providing analysis and recommendations on sales approaches, multiplatform, pricing, inventory control and programming
Accountable for achieving station budgets and gaining market share
Orchestrate Quarterly stations reviews
Leading Team Managers – hiring, results, performance & evaluation
Assist Team Managers in determining potential sales personnel
Oversee and recommend on hiring AEs & assistants for management, sales & research
Establish & maintain contact with all levels of client corporate station management:
Visit client station, all sales offices, corporate and advertiser offices
Inform and keep undated on progress, performance & revenue goals to station management
Establish and maintain contact with key advertisers/agency personnel:
Assist and evaluate managers/AEs in all office
Sales and Strategies
Develop Overall sales plan for each station and define expectations:
Set station budgets/market share goals
Set performance expectations & accountability
Multiplatform, specials, sports, and promotional sales
New business opportunities - target advertisers, and agencies
Monitor and track performance goals
Promote digital opportunities for CoxReps - Gamut
Monitor stations daily
Pricing/Inventory/Account Market Analysis
Coordinate Programming recommendations with other depts.
Years College (Bachelor’s Degree)
Experience Necessary: At
least 10 years in sales management at a major representative firm.
Budgets, Ratings data, spreadsheets
reviews, sales strategies, agency and station correspondence
Excel, Word. PowerPoint, MediaLine
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers, and digital sites. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. The company also offers a full suite of local and regional advertising services through its Local Solutions and Ideabar businesses. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly across all platforms. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
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