Content Marketing Specialist

Location
Boston, Massachusetts (US)
Salary
50,000-65,000
Posted
Mar 01, 2019
Ref
STFR005312
Metro Area
Boston
Duration
Full Time

Responsibilities:

 

Level is a data analytics and emerging technologies accelerator within Northeastern University. We are looking for a content marketing producer to work in our Boston office who brings a deep understanding of how to engage and motivate diverse audiences with content across multiple mediums, and an enthusiasm for an agile, collaborative, entrepreneurial work environment.

The Content Marketing Specialist is responsible for creating compelling copy that attracts, engages, and supports lead generation and nurturing efforts at every stage of the marketing funnel—from awareness to application—across digital and physical mediums. The person in this role should be proactive, detail-oriented, and deadline-driven. They should be a strong communicator able to collaborate with people of diverse backgrounds, as the role works closely with key internal stakeholders, alumni, subject matter experts, and employees within Northeastern University to identify audiences and support content needs.

The ideal candidate is has a knack for identifying and creating appealing content, the ability to write to a variety of audience personas, and an understanding of the ways different mediums alter content. The candidate should be familiar with AP style and have the ability to write with search engine and keyword optimization in mind. Experience writing content for print collateral, websites, blogs, and other platforms as required is a must. Ability to track and report on marketing campaign results, particularly through Google Analytics, preferred. Experience conducting interviews and a familiarity with HTML is a huge plus.

 

Qualifications:

-Bachelor’s degree in communications, marketing, or journalism required
-2-4 years of experience in content marketing, copywriting, or journalism
-Strong communication and organizational skills
-Familiarity with search engine optimization, keyword research, and HTML
-Strong knowledge of content management systems like WordPress or Drupal
-Knowledge of Marketo, Salesforce, and HubSpot a plus
-Experience in higher ed enrollment and marketing a plus