Sr. Analyst, Ad Sales Strategy

Posted: 3/6/2019

Location: New York, New York
Function: Sales & Business Development
Specialty: Business Development, Sales
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive


NBCU Sales Strategy is responsible for designing and execution of strategic sales initiatives in the NBCU Digital Partnerships team along with the wider Ad Sales organization. They are the primary liaisons between individual NBCU brands sales and strategy teams, and the digital partners (e.g.: Apple, YouTube, Snap, etc.). Acting as strategic consultants to our sellers, this small, but dynamic team supports the needs of both the sales teams and the individual brands across a wide range of dimensions including product innovation, sales optimization, go-to-market strategies, budgeting and planning analyses, and market insights and sales team education.

Duties and Responsibilities

The team has four key areas of responsibility:

  • Enhance relationships with current Digital Partners
  • Evaluate and support high-impact strategic projects across digital partners
  • Perform detailed account, category, regional, site and deal-specific performance analyses and track and monitor vertical-specific KPIs to identify areas of opportunity for growth and innovation
  • Work closely with cross functional areas of business (Planning/ Marketing/ Sales/ Strategy/ Research/ Operations) to ensure seamless execution of initiatives and smooth operation of business as usual processes

  • Assist in development of back-end data dashboards for use by Sales, Finance, Sr. Mgmt
  • Work closely with Ad Ops group to assist in development of day-to-day reporting tools for timely performance reviews on current partners
  • Use and maintain an in-depth understanding of key ad sales and planning systems (e.g. Salesforce, NBCU Internal budgeting systems) and tools

  • Expansion to new Partners
    • Work with Strategy leadership team in evaluating new opportunities by creating financial models aided by industry insights
  • Conduct competitive market analysis for digital advertising and synthesize, distill and socialize key trends that influence areas of growth and risk for the organization

  • Corporate planning and communication
  • Work cross-functionally to coordinate annual budget and long-range planning activities for the digital partnerships team
  • Play an active role in the analysis and planning of the annual Upfront to support different NBCU brands/verticals



  • Qualifications

    • Bachelor’s degree required
    • A minimum of 2 years of experience at either a leading investment bank, management consulting firm or in strategy/finance role at a major TMT corporation
    • Excel power user; Other data visualization, language skills a plus (Tableau, R, Python, etc.)
    • Exceptional verbal and written communication skills
    • Outstanding interpersonal & networking skills
    • Ability to travel as required from time to time

    Eligibility Requirements

    • Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
    • Must be willing to work in [New York, NY]
    • Willingness to travel and work overtime
    • Must have unrestricted work authorization to work in the United States
    • Must be 18 years or older

    • Analytically-driven thought leader who can perform business analysis and real-time tactical execution of priority initiatives
    • Strong interest in digital/social media; Understanding of ad technology a plus
    • Exceptional, results-driven and focused individual, combining a quantitative outlook with the ability to organize stakeholders from across vertical and wider portfolio
    • Passion for diving into complex concepts, defining value propositions and championing the voice of sales throughout the Digital Partnerships team
    • Flexible, able to deal with ambiguity and comfortable working in a fast paced, results oriented environment, and aligning the interests of multiple stakeholders
    • Self-starter who can perform independently and proactively while working in a collaborative team environment
    • Solutions-oriented

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

    NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

    We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

    Work With Us