Performance Marketing Manager Job Description

New York City, New York (US)
Benefits include, up to 3 weeks paid vacation, 403b matching, medical, vision, and dental insurance.
Mar 06, 2019
Metro Area
New York
Full Time


Overview: Crisis Text Line provides free, 24/7 crisis support via text. If you feel like shouting about Crisis Text Line from the rooftops, we’re looking at you. This role will help market the brand with two key audiences: those in crisis who need to know about our service, and prospective volunteers who are the lifeblood of our org. Bring passion, a love for our texters and respect for our volunteers. Must be passionate and driven by our purpose, love for our community, and our texters.


Who you are:


  • Cool as a cucumber while in the fast lane. You like moving quickly. You handle changes in stride and have great time management and multitasking skills.


    Organized to the gills. You love efficiency, precision, planning, and making everything seamless.


    Hungry. You take initiative and are known to go above and beyond what’s asked of you. You anticipate needs and problems ahead of time--and love solving them.


    Expert Communicator. You believe in Crisis Text Line deeply and want to share it with anyone who will listen. You are clear and concise. You are an expert at follow-up and make sure the ball is always in their court.


    Data-informed. You evaluate marketing programs and content against predetermined outcome measures. You love constantly testing to provide a better experience for our users.


    Digital Marketing Experienced. You have been around the block with wearing different marketing hats: SEO/SEM, e-mail, and advertising. You understand hooks as much as customer insights.



What you’ll do:



Performance Marketing. You’ll develop and execute on new strategies for volume driving through paid and unpaid media, and backlink outreach programs utilizing SEM and SEO.



  • Own SEM/Ad channels, including Google AdWords, Bing Ads, and Facebook/Instagram Ads, with a budget of over $40K/month.


    Develop daily, weekly, and monthly channel targets, tracking and analysis for growth programs.


    Identifying and locking donated digital ad space.


    Working with our graphic designer to manage assets.



Website and Email Marketing. You will be the go-to for website content and optimization of the Crisis Text Line website.


  • Setting and tracking goals for conversion. AB testing design and content on volume and volunteer landing pages.


    Research keywords, build pillar pages, implement additional strategies to optimize SEO.


    Analyze Google Analytics dashboards and build reports as necessary to share insights with team.


    Own the external email marketing and track performance to craft insights and further improve our email marketing strategy.





  • 3-5 years experience in varied digital marketing roles.


    Strong business analytics skills.


    Experience with email marketing, Google AdWords, and other ad word programs like Facebook and/or Bing.


    Passion for our mission.


    Self-starter. You see a problem. You fix it.


    Positivity. You make the people around you feel good by simply being yourself and having a can-do attitude.


    Attention to detail, problem-solving skills, self guidance.


    Current volunteer Crisis Counselor or desire to train to be one.


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