Yay Lunch
Charlottesville, VA
$42,000 - $52,000 per year
Mar 12, 2019
yl - digital marketing manager
Metro Area
Contract, Freelance


Yay Lunch is a startup based in Charlottesville, VA with the mission to provide healthy food for kids away from home, beginning with school lunches. How? YL curates the best lunches from local vendors in each market, offers families the convenience of online ordering, and delivers fresh lunches daily to kids’ schools. YL currently operates in Charlottesville, Richmond, Norfolk, and Northern Virginia, with expectations to expand to many more markets in the coming years.

Job Description:
As the Digital Marketing Manager for Yay Lunch, you will be responsible for the development and execution of marketing campaigns to grow our brand, drive usage, and drive revenue. You will also have responsibility for the support of customer analytics, customer service, content, and other responsibilities as needed to support the objectives of the company (we are a startup, so everyone does a little of everything!). This is starting as a freelance role with the opportunity to go full-time. Specifically, you will:

+Develop and manage content marketing to existing and potential parents

  • ​Working with the CEO, identify or generate content that is on brand and engaging for our existing customers and the broader parent population
  • Manage our social networks improving our reach and visibility within our community and in the broader community of parents

+Develop and manage email marketing campaigns

  • Create email campaigns for different customer situations: onboarding, retention, engagement, recovery, etc.
  • Develop tracking tools and measure effectiveness of different campaigns

+Support Market Managers in the development and management of digital + printed collateral 

  • Create collateral for Market Managers for in-market marketing campaigns 
  • Work with Market Managers to create bespoke digital campaigns for their market

+Create and maintain customer performance reports 

  • Create and maintain weekly and monthly reporting on customer performance with our Customer Service Manager
  • Utilize the performance reports to measure impact of marketing efforts
  • Utilize the performance reports to identify opportunities for changes to customer engagement campaigns

+Support the development of the long-term strategy of Yay Lunch 

  • Participate in senior management meetings with executives, market managers, and other senior team members
  • Contribute ideas on strategies and tactics YL could employ to achieve stated objectives
  • Find ways to support the development of the business in any capacity needed

+Candidate Requirements:

  • Bachelor’s Degree preferred
  • 5+ years working experience
  • Experience in marketing, with preference for those with experience in digital marketing and content marketing
  • Passion for healthy food and a strong desire to improve health in our society through better food
  • Entrepreneurial mindset, flexibility and tolerance for ambiguity
  • Proven independent working style
  • Strong problem solving and creative skills and the ability to exercise sound judgment and make decisions based on timely analysis
  • Willingness to jump in and do what’s necessary to ensure the company is successful every day, including pickup and delivery, marketing events, material printing, etc.
  • High level of written and oral communication skills
  • Preference will be given to candidates with startup experience

+Compensation and benefits:

  • Competitive salary
  • Starting as a freelance role with the opportunity to go full-time
  • Further benefits, including health coverage, stock options, etc, to be provided as the company grows and secures funding

Final thoughts:
Yay Lunch is a new way to solve an old problem – how to provide kids healthy food every day when they are not with their parents.  While we are a young company, we have had early success in our first markets and are developing momentum quickly in the region.  We need smart, ambitious, entrepreneurial individuals to join our team at this early stage…people who not only want to help YL succeed today, but who want to help build the vision for tomorrow. 


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