PMC: Social Media Editor

Location
New York City, New York
Salary
Base + Benefits (Medical, Dental ,Vision & 401k)
Posted
Mar 13, 2019
Metro Area
New York
Duration
Full Time

PMC: Social Media Editor

As part of the PMC portfolio of brands, Robb Report, the global voice of real luxury, is looking for a smart, enthusiastic and diligent social media editor to run all the brand’s social channels. The Social Media Editor will have an excellent understanding of the nuances of the different social media channels, and a reporter’s eye for a great story, aligned with attention to detail and tone of voice.

Responsibilities

  • Run all social channels for the brand
  • Use data to plan and maintain a content calendar and post schedule
  • Consistently deliver pithy, authoritative, funny, shareable posts that gain followers
  • Engage and respond to our audience on all channels to ensure RR.com is permanently part of the conversation around luxury
  • Devise series, hash tags and other ways to make our content vital, to better reach new audiences and expand our market
  • Analyze, interpret and report on social data and insights
  • Collaborate with editors to optimize editorial content for social media, monitor social trends, and make real-time editorial recommendations to grow and engage users and drive traffic
  • Work with video department to execute video content on a consistent basis
  • Be at the forefront of social innovation so Robb Report is always on the most appropriate channels
  • Produce both daily and weekly newsletters
  • Work closely with Integrated Marketing and Client Services team to craft and deploy sponsored content and campaign
  • Manage social coverage of live events across all platforms

Applicants must have:

  • BA in Journalism
  • Minimum 3 years of experience in social media, ideally from an editorial perspective, along with web content experience using CMS such as WordPress or other custom platforms
  • A fundamental understanding of social media to drive traffic to web pages
  • Experience with paid content promotion
  • Understanding of visuals and promoting a story
  • Proven track record of increasing brand audience and engagement
  • Experience using social media management tools (Sprinklr, Adobe Social, Spredfast, etc.)
  • Solid proficiency with analytics and listening tools (Google Analytics, Sprinklr, CrowdTangle, etc.)
  • Exceptional communication and collaboration skills
  • Understanding of Facebook’s organic publishing products (Branded Content Tool, Audience Optimization Tool, etc.)
  • Flexibility with work hours that will likely involve time outside the 9-to-5 weekday hours; off-shift work required occasionally in urgent news situations

About Robb Report:

For nearly 40 years, Robb Report magazine has served as the definitive authority on connoisseurship for ultra-affluent consumers. Robb Report not only showcases the products and services available from the most prestigious luxury brands around the globe, but it also provides its sophisticated readership with detailed insight into a range of these subjects, which include sports and luxury automobiles, yachts, real estate, travel, private aircraft, fashion, fine jewelry and watches, art, wine, state-of-the-art home electronics and much more. For connoisseurs seeking the very best that life has to offer, Robb Report remains the essential luxury resource.

About PMC:

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 180 million and empowers more than 1 million global CEOs and business thought-leaders in markets that impact the world. Our dynamic events, data services, and rich content entertain and educate today’s fashion, retail, beauty, entertainment and lifestyle sectors. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global influencers are informed, connected, and inspired. To learn more about PMC and its iconic brands, visit www.pmc.com.

 

 

Similar jobs

Similar jobs