SHE Media: Senior Manager, Performance Marketing & Analytics

Location
New York City, New York (US)
Salary
Base + Benefits (Medical, Dental ,Vision & 401k)
Posted
Mar 13, 2019
Metro Area
New York
Duration
Full Time

SHE Media: Senior Manager, Performance Marketing & Analytics

Summary

Responsible for end-to-end project management of social media amplification and performance marketing for our influencer marketing and branded content business. This is a mid-level role with an emphasis on campaign management, reporting and performance analytics.

  • Execute paid social campaigns for clients across Facebook, Twitter, Pinterest, LinkedIn, and Instagram
  • Develop recommendations on targeting, budgets, flighting, and campaign objectives based on client's marketing goals
  • Develop performance benchmarks and predictive models for branded content and social first tactics
  • Collaborates with other stakeholders in the development of performance dashboards and other performance reporting tools such as social listening and content effectiveness studies
  • Monitor paid and organic performance throughout the lifespan of campaigns and make optimizations to ensure media is reaching or surpassing key performance indicators
  • Collaborate with sponsored content execution teams to develop new ways to improve program engagement on Facebook, Twitter, Instagram, Pinterest and YouTube. 
  • Analyze historical campaign performance to extract observations and apply learnings to future campaigns
  • Develop materials to inform/educate internal and external stakeholders (clients)
  • Assists in the development of best practices and contributes to company knowledge sharing

Knowledge/Expertise

  • 3 years Paid Social advertising experience, including in-depth knowledge of social media buying platforms such as Facebook, Twitter, LinkedIn, Snapchat, etc., ad online units/formats and creative development/production process.
  • Digital media, programmatic, influencer marketing or content marketing experience a bonus but not required.
  • Self-starter with strong interpersonal skills, and the ability to function well in a collaborative, matrix environment 
  • Strong organizational skills, flexibility and proven ability to manage multiple projects at a time while paying strict attention to detail
  • Excellent analytic, verbal and written communication skills 
  • BA or equivalent with emphasis on coursework in marketing, advertising, business

About SHE Media:

SHE Media (formerly SheKnows Media) is a mission-driven digital media company created for and by women with approximately 60 million unique visitors per month (comScore) and 350 million-plus social media fans and followers. Our mission is to validate women’s voices and leadership as a unifying force for global good. The SHE Media Partner Network is the leading source for thousands of content creators, offering a diverse portfolio of monetization opportunities and educational materials to help them turn their passions into profit. SHE Media encompasses a family of leading media properties alongside our flagship sites: SheKnows.comSTYLECASTER, and #BlogHer, which hosts the world’s leading events for female content creators and entrepreneurs. SHE Media is also the creator of innovative platforms that include: The #Femvertising Awards, which honors the best pro-female advertising each year; Hatch, a resource for parents featuring kid-generated content; The Pitch, a live event series for women entrepreneurs; and The Voices of the Year, which celebrates the best in lifestyle content creation and pro-human activism.  SHE Media’s parent company, Penske Media Corporation (PMC), is a leading digital media company, publishing, and Information Services Company founded in 2003.

About PMC:

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 180 million and empowers more than 1 million global CEOs and business thought-leaders in markets that impact the world. Our dynamic events, data services, and rich content entertain and educate today’s fashion, retail, beauty, entertainment and lifestyle sectors. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global influencers are informed, connected, and inspired. To learn more about PMC and its iconic brands, visit www.pmc.com.


 

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