Sourcing Journal: Integrated Marketing Manager

Location
New York City, New York
Salary
Base + Benefits (Medical, Dental ,Vision & 401k)
Posted
Mar 13, 2019
Metro Area
New York
Duration
Full Time

Sourcing Journal: Integrated Marketing Manager

Sourcing Journal Media is looking for an integrated marketing associate to help execute marketing strategies for both the company’s own properties as well as the client deliverables. This role is based in New York.

Responsibilities:

  • Working with and reporting into the associate publisher to develop revenue-driving opportunities for the Sourcing Journal Media brands
  • Coordinating the master calendar for all Sourcing Journal Media and client deliverables, including ads, takeovers, events, etc
  • Creating and managing campaigns to market Sourcing Journal properties
  • Managing all marketing campaigns used to promote sales deliverables from start to finish, including
    • scheduling and trafficking and development, takeovers, social media deployment
    • tracking budgets for all site and social media amplifications
    • tracking performance of all promotions and quantifying what’s working and what isn’t
  • Similarly, manage all marketing campaigns for the Sourcing Journal brands
  • Communicating and collaborating with the sales and creative teams
  • Continually monitoring information resources such as competitive publications, related businesses and social media for new marketing ideas
  • Ideating and brainstorming creative ideas based on client needs, meetings and industry trends
  • Helping create sell sheets, proposals, decks and sales materials to meet client needs and brand objectives across all Sourcing Journal properties 
  • Interfacing with development teams when needed to create and edit elements in the newsletters and site and track progress

Qualifications:

  • Creative thinker who has knowledge of what is happening in the marketplace at large
  • Pays close attention to detail and can multi-task in a demanding environment
  • Excellent written and verbal communication skills with a high level of organization
  • Enthusiastic, proactive, can-do approach to business
  • Experience at a media company/publisher a plus

About Sourcing Journal Media:

Sourcing Journal Media, LLC, a leader in B2B trade media, produces publications and events under the Sourcing Journal, Vamp and Rivet brands. We're a resource for our industries, offering essential news, expert commentary and in-depth analysis. Sourcing Journal’s parent company, Penske Media Corporation (PMC), is a leading digital media company, publishing, and information Services Company founded in 2003.

About PMC:

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 180 million and empowers more than 1 million global CEOs and business thought-leaders in markets that impact the world. Our dynamic events, data services, and rich content entertain and educate today’s fashion, retail, beauty, entertainment and lifestyle sectors. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global influencers are informed, connected, and inspired. To learn more about PMC and its iconic brands, visit www.pmc.com.

 

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