Product Marketing Manager

Location
North Hills, New York
Salary
competitive
Posted
Mar 13, 2019
Specialty
Content Marketing
Metro Area
New York
Duration
Full Time
Cox Automotive has
25+ connected brands that provide a comprehensive set of products and services
that simplify the process, minimize friction and enable the smart, connected
and enjoyable experience all car buyers and sellers expect.  As a car buyer, if you are thinking the car
buying process needs to be easier, well Cox Automotive is focused on just that
and you can be a part of this evolution that is going to happen in the
industry.  Moreover, if you are a Product Marketing Manager with the desire to strut
your stuff and win, the desire to make an impact, the desire to bring on you’re
“A” game with new / creative new ways to engage customers, please read on!
 




Happy you are
reading on as we are the team that gets stuff done, has fun, and celebrates the
wins!  Who are we?  Dealertrack. 
Dealertrack is a Cox Automotive company brand and our marketing team
needs you!  We are the leading provider
of F&I software for the auto industry, specializing in finance advertising,
digital retailing, sales, marketing, Sales and F&I tools, retailing,
websites, CRM and DMS systems and Fixed Ops programs. Dealertrack has the
largest credit application network serving automotive retail, as well as best
in class transactional sales tools that help save time and money for
dealerships. 




The primary role of the Product Marketing Manager is to focus on Dealertrack
F&I - the transaction and finance
management phase of a car purchase supporting the Sr. Product Marketing
Manager
 
Under general
supervision, this individual is responsible to work closely with several
internal stakeholders to execute on driving awareness and utilization of Dealertrack
F&I solutions responsible to build the product marketing strategy and
execute against the plan. This individual will execute and activate marketing
campaigns by developing engaging marketing programs that will reach the target
audience for Dealertrack F&I platform and products and inspire an increase
in utilization resulting in sales revenue, market share and advocacy. 
Responsibilities:

  • Know the marketplace and market intelligence by conducting
    business analytics, segmentation and execution assessment and recommendations
    • Be the expert on your buyers, how they buy and their buying
      criteria
    • Be the expert on your competition and how to crush them. 
    • Identify market opportunities, &, product segmentation,
      oppty assessment/whitespace analysis. 
    • Provide gap analysis on product features and capabilities and
      identify value proposition against customer problems.  Be clear how we could solve via product and
      via marketing plans
    • Make recommendations on areas of focus ensuring BU and sales
      alignment and buy-off.

  • Work closely with Product Development and engineering on product
    roadmap and release timing.  Work closely
    with product development team to determine the most profitable course.  Messaging that differentiates our products in
    the market for new & existing audiences. 
  • Own communication internally and externally for all aspects of
    your product business. 
    • Manage and own product marketing calendar and timelines
    • Key liaison to the product and readiness team, building
      relationships and partnerships with the team and integrating into product plans
    • You will be asked to provide simplified, visual/impactful
      summary of business status and quarterly marketing plans and results. 
  • Lead product branding and naming as needed. Work
    in partnership with the brand team on creative development
  • Manage
    and own your budget achieving within +/-2% to budget/target. 
  • Lead the marketing team to generate strong momentum and
    utilization leading to advocacy (new and existing products)
    • Plan & initiate briefs for agency/depts.
    • Own the development of comprehensive marketing plans on how you
      will drive impactful business results (plans to include but not limited to:
      goals, strategies, tactics, phased campaign components, and more).  Socialize, gain input and buy-off across BU
      teams and within marketing.  Communicate
      to sales and product/engineering well in advance
    • Identify and execute the appropriate marketing tactics for
      specified objectives and strategies including advertising, collateral, public
      relations, direct marketing, digital marketing, SEM, social media, and other
      tactics as appropriate
    • Write clear, concise and strategic messaging to drive traffic
      that includes emails, promotions, direct mail pieces and other marketing
      materials that drive business results
    • Product launch, existing product, new releases and new bundles –
      plan the launch of new products and releases and manage the cross-functional
      implementation of the plan
    • Focus on implementing programs that consistently generate new,
      high quality leads
    • Analyze & report campaign & execution results relative
      to the business & the market.  Be
      agile and able to adjust quickly as needed.
  • Own the creation and development of “correction of error”
    (C.O.E.) plans based on monthly business status
  • Create marketing and sales
    assets (data sheets, battlecards, 1 pagers, web assets, ads, online
    gamification, “buddy” emails, and more) for all phases of the marketing and sales cycle
  • Sales & Training Enablement – Create sales enablement tools/assets
    (e.g. battlecards, demos, online/offline presentations, 1-2 min training
    videos, challenger messages, elevator pitches, etc). Communicate the value
    proposition of the products to the sales team and develop the sales tools that
    support the selling process of our products
Qualifications:
  • Bachelor’s
    Degree required.  Master’s Degree preferred.
  • 7+
    experience required; 5 years in B2B marketing required.
  • Must
    possess the desire to keep up with best-practices and market trends
  • Excellent
    time management and project prioritization skills.
  • Resourceful
    and enthusiastic self-starter who is able to lead marketing strategy and
    execution in a fast-paced environment, work with a wide range of
    stakeholders and drive projects forward from start to finish.
  • Excellent
    writing skills able to develop effective messaging for a variety of
    communication vehicles.
  • Proven
    history of creating effective marketing programs.
  • Experience
    working with or supporting sales and marketing initiatives.
  • Experience
    managing multi-faceted programs, with a proven track record in successful
    strategic vision/planning and execution by proactively pushing new and
    innovative marketing. 
  • Proven
    results in developing strategy, campaigns, and collateral for complete
    product life cycle (eg. awareness, engagement, onboard, utilization)
  • Ability
    to manage and track budgets
  • You
    are confident when presenting to large groups

  • Travel
    – under 20%

  • About Cox Automotive

    Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com

    Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

    Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

     

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