Designer, Social Media (Contractor)

Arlington, Virginia
Mar 14, 2019
Metro Area
Full Time

Designer, Social Media 


DEPARTMENT: Multiplatform Marketing & Content

STATUS: Contractor/Full-time Hours (Assignment is fully funded through June 2019 with the intention to extend through June 2020, pending budget availability)


Note: The individual selected for this role will not be directly employed by PBS. The incumbent will be hired by a staffing firm as a contractor under the instruction of and complete work directly for PBS.


This position is located in Arlington, VA. 


*Submission of a portfolio is required for consideration


Supporting the Primetime Programming and Digital Studios teams, the Social Media Designer will create best-in-class social content that help bring campaigns to life in engaging ways. We are looking for a candidate who is a social native that has vision, creativity, and design expertise to create immersive experiences across Facebook, Twitter, Instagram and other social platforms. The candidate will partner with cross-functional teams and take ownership of concepting, storyboarding, designing, producing and executing social deliverables for PBS and partner platforms. Additionally, the candidate will work in tandem with in-house and outside agency teams and collaborate on content development.


Essential duties will include, but are not limited to:

  • Develop creative content for PBS master brand, primetime programs, and Digital Studios on social platforms such as Facebook, Twitter, Intagram (native feed and Stories)
  • Partner with Social, Digital and Creative team members to create compelling social pieces
  • Help develop social content campaigns for digital experiences, show launches and finales, tentpole programming, and other digital/social initiatives
  • Get creative with raw and promotional video and photography, turning it into world-class engaging content for organic and paid social media
  • Conceptualize, produce and execute multiple creative outputs, including but not limited to:
    • Standard static image and text posts
    • Animated, stop motion, cinemagraph and composited imagery
    • Re-cuts of promotional videos
    • Social optimized and kinetic style videos
    • Instagram Stories and other vertical content platforms
    • Social media and digital skins, including cover and profile photo development,  web carousel images, and video headers
  • Lead development of thematic types of posts including countdown assets, quote cards, cast or character cards, infographics and tune in.
  • Project manage social content, source raw assets for development of creative, and route to appropriate stakeholders for approval
  • Assist in making finished assets available to partners and stations via file management platforms
  • Collaborate with multiple departments to execute original graphics and video concepts
  • Assist in capturing content for social media shoots and other events
  • Work with internal stakeholders and outside agencies to gather assets and upload them for publication.
  • Manage project calendars by keeping track of delivery and publication dates.
  • Identify imagery, video selects and source materials from cross functional teams
  • Design and retouch social posts or make modifications to existing creative as needed
  • Assist in ongoing development and updates of social creative guidelines to ensure consistent look and feel across platforms
  • Collaborate with cross-functional teams on all content, guided by overall brand and program objectives


Requirements for success:

  • 3-4 years of experience producing custom social content within agency or in-house social teams
  • Bachelor degree in Graphic Communications Design or related field
  • An equivalent combination of education and experience may be considered
  • Strong social content portfolio showcasing a range of themes, style and formats
  • Strong typography and illustration/image manipulation skills
  • Photography, design, video editing and motion-graphics skills with a keen eye for taste level and unique executions.
  • Demonstrated experience conceptualizing and executing impactful, engaging creative for digital/social platforms across static, animation and videos native to social platforms
  • Must have an adaptable writing and content style for range of programs
  • Highly organized, proactive, multifaceted, capable of working on concurrent projects and able to communicate effectively to digital team members, vendors, and executives. 
  • Highly skilled in Adobe Creative Suite - After Effects, Photoshop, Illustrator, Indesign,
  • Ability to understand business objectives to guide execution. 

PBS is an Equal Opportunity Employer of Minorities, Women, Protected Veterans, and Individuals with Disabilities

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