Public Relations Manager

Washington D.C.
Competitive Salary + Benefits Package
Mar 15, 2019
Metro Area
Full Time

The Brand Guild is looking for a talented storyteller to join our growing Public Relations Team in Washington, DC. The PR Manager serves as the day-to-day contact for a portfolio of clients, helping to develop strategy and execute campaigns.  The ideal candidate is someone who thrives in a fast-paced agency environment, is a voracious reader and can look for the story like a journalist and the hook like a marketer. Job requirements include 4+ years of public relations experience showing a path of increasing responsibilities, including the ability to manage one’s own accounts and team. Must be a problem solver, strategic thinker and an eternal optimist who has an overwhelming desire to craft and tell the stories of our incredible clients.


  • Collaborate with Public Relations Team to develop and drive communications strategy for a range of clients
  • Prepare spokespeople for media interviews through the development of messaging and talking points, and in-depth media training when required
  • Manage projects and juggle multiple tasks simultaneously
  • Build awareness of clients by generating targeted media coverage through storytelling and the development of creative PR programs
  • Conduct proactive media outreach, prepare press releases, media briefings, messaging documents, coverage reports and communications plans
  • Ensure ongoing monitoring of editorial calendars and proactive pitching of story ideas, news developments and expert sources to media
  • Develop and maintain strong relationships with local and national press
  • Perform in-depth research to support communications and messaging
  • Analyze, measure and report on communications and media projects


  • 4+ years of public relations agency experience and the ability to manage one’s own accounts and team
  • Understanding and a love of news
  • Ability to find and develop stories and drive visibility — from creating major moments to maintaining a drum beat of ongoing pitches
  • Ability to provide essential support for press initiatives including strategic thinking, research and writing
  • Excellent communication and presentation skills
  • Understanding of media needs and media relationships
  • Must be proactive, reliable, resourceful and have a great attention to detail
  • AbIlity to independently manage multiple projects and clients with changing priorities and meet deadlines in a fast-paced, deadline-driven environment

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