Marketing & Communications Specialist

30305, Atlanta
Competitive annual salary plus benefits and paid time off
Mar 15, 2019
Metro Area
Full Time

The Marketing and Communications Specialist will work under the direction and guidance of the Atlanta Marketing Manager and local firm leadership to drive public relations, media and community relations efforts for the firm’s Atlanta office. 

Duties & Responsibilities:

  • Create content for use across various external and internal platforms
  • Develop and write internal communications, speeches and other marketing collateral
  • Develop relationships with attorneys and help them to identify media opportunities
  • Advise attorneys on how to effectively utilize social media to build brand recognition
  • Prepare submissions for legal guides, directories and surveys
  • Interview attorneys and conduct research needed to draft articles for publication
  • Write and edit press releases, client alerts, award nominations and media pitches
  • Edit and proofread written materials consistent with AP style
  • Provide media relations support as needed, including pitching and monitoring interviews and prepping attorneys with talking points
  • Act as liaison and point of contact with PR Firm
  • Collaborate with firm marketing team to provide media support for firm events
  • Other responsibilities as assigned

Skills & Competencies:

  • Superior written and verbal communication skills
  • Independent, motivated, self-starter and strategic thinker
  • Equally comfortable working in a team or independently
  • Excellent interpersonal skills
  • Excellent written, verbal and interpersonal communication skills
  • Excellent computer and social media skills
  • Strong organizational skills and high attention to details
  • Works well under pressure
  • Ability to manage simultaneous deadlines and projects under minimal supervision
  • Ability to leverage existing relationships with local, regional and national media and build new relationships in key target markets or industries

Qualifications & Prior Experience:

  • Bachelor’s degree in public relations, journalism, communications or related field
  • Minimum of 5-7 years professional experience in journalism or public relations, preference given for experience in legal, professional services or financial services.
  • Writing portfolio that demonstrates experience translating complex topics into compelling copy
  • Experience utilizing various social media platforms (LinkedIn, Twitter, Facebook and Instagram) for promoting content or thought leadership
  • Knowledge of Associated Press (AP) style guidelines
  • Strong working knowledge of Microsoft Office (Outlook, Word, Excel and PowerPoint)
  • Strong understanding of the news media, existing media relationships preferred

At Greenberg Traurig, we are committed to diversity and inclusion in the workplace. It has been, and continues to be our goal, to foster a well-balanced workforce that contains a significant presence of minorities and women.