Product Marketing Manager - Dealertrack
- Full Time
solutions enhance efficiency and profitability for all major segments of the
automotive, marine, recreational vehicle, motorcycle and powersport retail
industries. From robust desking tools that enrich the in-store experience, to
the largest lender network in Canada, Dealertrack serves dealers, lenders,
OEMs, third-party retailers, agents and aftermarket providers. Dealertrack’s
products include Sales and F&I, market data for dealers, lenders and OEMs,
and digital document services.
Dealertrack’s solutions and services are designed to make workflows more
efficient, transparent and profitable.
We're looking for a Product Marketing Manager to join Cox Automotive Canada's Dealertrack marketing team. This role plays a pivotal part in
incorporating Dealertrack’s realized product strategies into product
positioning, product messaging, product communications, campaign planning to
drive product revenues and other related product activities.
What you will do:
- Product launch: drive the launch of new products and releases,
defining product positioning, unique sales propositions, and metrics by which
success is to be measured
- Segmentation: Develop product positioning and messaging
that differentiates products in the market on buyer group customer personas
- Communication: Work with marketing programs, brand
management, and digital marketing teams to ensure that appropriate product
themes are communicated to the market
product, market trends, customer needs and provide relevant program ideas to
improve overall customer knowledge and engagement.
- Liaise with
product management team members to support upcoming launches, roadmap
announcements, partner solutions and other product lifecycle updates.
closely with sales heads to provide sales enablement support.
- Drive strategic
marketing initiatives with customers and partners.
- Work closely with
our content marketing manager to develop customer-oriented marketing collateral
that address business and customer pain points.
Business Degree or relevant working experience
-7 yrs experience in B2B tech or related industry
communication & interpersonal skills
mindset that seeks to understand buyer persona & intent
to analyze and synthesize data points into tangible actions
Project management skills
how to manage the priorities of multiple stakeholders in a fast-paced environment
About Cox Automotive
Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
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