Marketing Analyst

Employer
JCDecaux
Location
New York City, New York (US)
Salary
Salary based on experience
Posted
Mar 25, 2019
Metro Area
New York
Duration
Full Time

The Marketing Analyst is responsible for ideation and creation of new marketing assets as well as for updating existing documents using syndicated data, traditional research skills, and advertising knowledge. They will provide inventory maps for various markets, incorporating requested demographic and geographic information as well as specified POIs. Additionally, they will liaise with Operations and ratings bureau to ensure JCDecaux advertising inventory information is kept up-to-date.

Responsibilities (in order of priority):                     

  • Assists in the development of marketing collateral as well as new website content
  • Uses GIS software to match customer locations with advertising inventory
  • Retrieves syndicated data and assists in the interpretation and presentation of the information
  • Provides media metrics to help AEs sell street furniture inventory
  • Writes and posts ad campaign summaries on website
  • Coordinates requests coming from France and the UK
  • Updates company databases
  • Gathers customer and market data for malls and transport business
  • Fulfills request for marketing collateral and tracks marketing inventory
  • Some Intern and Marketing Assistant supervisory responsibilities
  •  

Requirements:

  • 1-2 years of applicable experience
  • Sound understanding of marketing principles
  • Excellent analytical skills with the ability to effectively package and present information
  • Creative and innovative
  • Good attention to detail
  • Ability to effectively communicate with sales people, clients, and management
  • Computer literate
  • Strong writing/copy editing skills a plus
  • Bachelor’s in English not required but preferred

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