Coordinator, Multicultural Marketing (Freelance)

New York City, New York
Coordinator, Multicultural Marketing (Freelance)
Mar 27, 2019
Entry Level
Metro Area
New York


Looking for a dynamic, self-motivated marketing professional to join our team of culture experts.  The Multicultural Marketing team at HBO is responsible for placing our programming and brand in a cultural context.  Our culture-first approach requires an individual with an appetite for discovering and engaging with emerging cultures, subcultures, and cultural influencers.  We’re looking for someone who is naturally inquisitive and has a keen interest in what shapes and defines culture across a spectrum of communities.





  • Assist with managing multiple external agencies in the development of creative, media plans, and high-impact promotions – including writing creative briefs, providing feedback and managing timelines.  

  • Act as liaison to internal departments (Creative Services, Legal/Business Affairs, Digital and Social Marketing, Domestic Network Distribution, Research) to help circulate key information and ensure all promotional plans are executed in a timely and efficient manner.  

  • Support creative development for all advertising/promotional campaigns and coordinate delivery of assets with the in-house and external production teams.   

  • Traffic marketing materials to Legal/Business Affairs to secure approval on all rights and clearance issues.  

  • Responsible for day-to-day budget maintenance and awareness including but not limited to invoice submission, tracking and reporting.  

  • Process contracts and vendor service agreements. 

  • Organize and inventory department premium and production storage. 

  • Monitor industry trends and competitor activity and provide regular updates. 

  • Develop recommendations for innovative engagement tactics, emerging partners, and culture influencers.

  • Provide administrative support for department Directors and Managers including (but not limited to) coordinating travel, submitting expenses, and managing calendars.  Administrative support will extend to marketing activations on a campaign-by-campaign basis. 



  • Bachelor's degree is required

  • 1-2 years of experience working at a media company or experiential marketing agency; entertainment industry experience preferred 

  • Ability to juggle multiple projects simultaneously, perform under pressure and pay close attention to detail 

  • Solid creative judgment and familiarity developing materials across all forms of media 

  • Excellent organizational, time management and communication skills 

  • Knowledge of digital media space, including social media

  • Strong MS Word, Excel and PowerPoint skills 

  • Spanish fluency a plus

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