Coordinator, Multicultural Marketing (Freelance)

Employer
HBO
Location
New York City, New York
Salary
Coordinator, Multicultural Marketing (Freelance)
Posted
Mar 27, 2019
Level
Entry Level
Metro Area
New York
Duration
Contract

OVERALL SUMMARY

Looking for a dynamic, self-motivated marketing professional to join our team of culture experts.  The Multicultural Marketing team at HBO is responsible for placing our programming and brand in a cultural context.  Our culture-first approach requires an individual with an appetite for discovering and engaging with emerging cultures, subcultures, and cultural influencers.  We’re looking for someone who is naturally inquisitive and has a keen interest in what shapes and defines culture across a spectrum of communities.

PRIMARY RESPONSIBILITIES:

 

 

 

  • Assist with managing multiple external agencies in the development of creative, media plans, and high-impact promotions – including writing creative briefs, providing feedback and managing timelines.  

  • Act as liaison to internal departments (Creative Services, Legal/Business Affairs, Digital and Social Marketing, Domestic Network Distribution, Research) to help circulate key information and ensure all promotional plans are executed in a timely and efficient manner.  

  • Support creative development for all advertising/promotional campaigns and coordinate delivery of assets with the in-house and external production teams.   

  • Traffic marketing materials to Legal/Business Affairs to secure approval on all rights and clearance issues.  

  • Responsible for day-to-day budget maintenance and awareness including but not limited to invoice submission, tracking and reporting.  

  • Process contracts and vendor service agreements. 

  • Organize and inventory department premium and production storage. 

  • Monitor industry trends and competitor activity and provide regular updates. 

  • Develop recommendations for innovative engagement tactics, emerging partners, and culture influencers.

  • Provide administrative support for department Directors and Managers including (but not limited to) coordinating travel, submitting expenses, and managing calendars.  Administrative support will extend to marketing activations on a campaign-by-campaign basis. 

  •  
    REQUIREMENTS:

     

  • Bachelor's degree is required

  • 1-2 years of experience working at a media company or experiential marketing agency; entertainment industry experience preferred 

  • Ability to juggle multiple projects simultaneously, perform under pressure and pay close attention to detail 

  • Solid creative judgment and familiarity developing materials across all forms of media 

  • Excellent organizational, time management and communication skills 

  • Knowledge of digital media space, including social media

  • Strong MS Word, Excel and PowerPoint skills 

  • Spanish fluency a plus

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