Digital Media Specialist

North Adams, Massachusetts
Competive annual salary + benefit package
Apr 01, 2019
Digital Marketing
Metro Area
Full Time


Position Purpose:

 Storey Publishing is seeking a person who is passionate about marketing and social media to manage Storey’s social channels and digital outreach, working in collaboration with the marketing, publicity, sales, and design teams. We are seeking a creative, innovative thinker who can develop and implement successful strategies for broadening and engaging with Storey’s online audiences with the goal of increasing visibility and growing sales of Storey books.

Essential Duties and Responsibilities:

*Manage the day-to-day operations of all social channels: Instagram, Facebook, Twitter, Pinterest. Plan and develop content, manage calendar, and schedule posts.

*Develop strategies and partnerships for promoting individual book titles to targeted online communities, working closely with publicity and marketing to realize sales goals

*Cultivate and support brand partnerships and giveaways on social channels

*Identify and engage with key influencers in topic areas into which Storey publishes

*Act as in-house resource and adviser on best practices for keyword marketing

*Advise authors in strategies for building platforms and pre-order campaign

*Set goals for digital marketing efforts, compile regular analytics, and adjust and recommend strategies that respond to trends and strengthen our results

*Identify opportunities for optimizing video and work as a member of the video team to conceptualize and produce promotional videos for the Storey website and social channels

Education/Skill Requirements:

*A passion for all things web, digital media and marketing

*Creative thinker who enjoys working collaboratively with a broad range of people, including publicists, designers, marketing and sales staff, authors, and editors

*Excellent communication skills, both written and oral

*Bachelor’s degree

*At least 3 years of experience in digital marketing, web communication, or similar field

*Proven ability to manage paid online campaigns and keyword research. Experience with Google Analytics and Google Tag Manager

*Excellent organizational skills; ability to coordinate across teams and juggle several projects at once

*Knowledge of WordPress; experience with web content management systems

*Microsoft Word/Outlook/Power Point/Excel

*Familiarity with HTML and CSS preferred

*Familiarity with Adobe Creative Cloud and graphic design principles preferred

*Enthusiasm for subject areas into which Storey publishes is a bonus

Physical Demands:

*Must have close visual acuity to perform activities such as viewing a computer terminal: viewing media and press releases; visually inspecting design and text

*Must be able to move from one point to another

*Must be able to lift and carry up to 25 pounds

*Must be able to sit or stand in one location for extended periods of time

 To Apply:

Send cover letter and resume 

When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That’s why cover letters are strongly preferred.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, disability, or veteran status