Marketing Manager, Adult Trade

Employer
ABRAMS
Location
New York City, New York
Salary
Competitive
Posted
Apr 01, 2019
Metro Area
New York
Duration
Full Time

SUMMARY:

ABRAMS seeks a dynamic and experience marketing manager who will oversee the marketing vision and strategy for cooking, craft, and lifestyle categories. In this role, you will develop and execute creative marketing campaigns, working closely with authors and editorial, publicity, and sales staff. You will be part of a fast paced, hardworking, creative team and play an integral role in shaping the marketing initiatives to promote our distinguished books and authors.

RESPONSIBILITIES:

Develop and execute creative, title-specific campaigns for trade, consumer, library, and academic channels using traditional and new marketing methods to achieve maximum ROI

Work with authors and brand partners to capitalize on promotional opportunities

Oversee creation of promotional materials and advertising, working directly with Marketing Director, internal designer, and outside vendors

Manage ABRAMS presence at select trade and consumer shows and author events

Represent ABRAMS in meetings with prospective authors and contribute feedback on potential acquisitions

Conduct and analyze market research

Maintain title budgets

QUALIFICATIONS:

Bachelor’s degree

Minimum 5 years of trade book publishing experience, specifically in marketing

Experience in developing creative, impactful campaigns using traditional and new methods.

Excellent written and verbal communication skills

Highly motivated and innovative multitasker with the ability to thrive in a fast paced, deadline driven environment

Deep knowledge of social media, email and marketing analytics; metadata and consumer facing copy

Computer proficiency in Word, Excel, and PowerPoint is essential; TMM, InDesign, and Photoshop a plus.

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