Marketing Assistant

Location
New York City, New York
Salary
40000
Posted
Apr 01, 2019
Level
Entry Level
Metro Area
New York
Duration
Full Time

MEMBERSHIP AND EVENTS MARKETING

  • Plays a key role in the execution of multi-channel marketing campaigns for events and membership
  • Assists in the preparation of outbound marketing assets across social media, email, advertising and print
  • Assists in managing the overall marketing promotions calendar
  • Tracks and reports on e-blast, partner ads, website and paid search performance on a weekly, monthly and quarterly basis.  
  • Project manages, Beauty Awards toolkits, Awards seal usage and logistics, and other event collateral as needed.
  • Manages the ad calendar for external partnerships with trade organizations (except WWD).
  • Manages planning, deliverables and represents CEW at industry trade shows as needed
  • Is back up support to digital designer to design and edits marketing materials as needed
  • Is back up to Technology Support Assistant in the process, coding, testing and daily deployment of emails and surveys as needed

DIGITAL AND SOCIAL MEDIA

  • Contributes to social media content development/execution
  • Supports the execution of paid advertising efforts
  • Maintains app go live and marketing schedule
  • Ensures the App team has all necessary creative elements to push app live
  • Develops and executes push notifications schedule for relevant events
  • Assists in placing ads/assets on website.

RESEARCH, ANALYSIS AND REPORTING

  • Assists in developing post-event surveys and collecting response analysis
  • Employs marketing analytics techniques to gather important research data
  • Researches and stays up to date on best practices for marketing and association membership.
  • Monitors the Association/industry universe to leverage relevant membership opportunities.

ADMINISTRATIVE & REPORTING

  • Prepares slides and materials for Board meetings and other presentations.
  • Prepares welcome/orientation kits for new Board members.
  • Coordinates logistics for webinars
  • Schedules weekly eblast meetings
  • Performs other duties as assigned

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