Vice President, Digital Marketing

Posted: 4/2/2019

Location: Miami, Florida
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive


Overall responsibility for the strategy and performance of promotions across all digital platforms (Organic & Paid Social Media, Paid Search, Video, eMail Marketing and Influencer Marketing)Develop marketing plans including investment by digital channel and market segment.Serve as an internal beacon of change and thought leader within the marketing team, as well as within the organization pushing forward new ideas.Identify new channels and trends to improve Telemundo's market penetration.Partner with internal teams to deliver integrated campaigns to drive viewership and brand expansion.Creating distribution plans for content projects including goals & KPIs.Work with Research to establish standards, benchmarks and identify opportunities to accelerate ratings growth.Keep up-to-date with Hispanic audience's preferences and proactively suggest new campaigns.Leverage big data and audience research to identify and target relevant demographics for non-linear property launches, optimizing creative materials and partnerships.Review plans and challenge media agency where necessaryReview reports and results and manage communications between the team and agencies. Incorporate learnings into future recommendationsContinuously improve campaign performance through detailed optimization and budget management

• Minimum of 10 years of experience in Digital marketing (in house or agency)
• Experience within the entertainment industry or with a major brand preferable
• Thorough understanding of Facebook, Instagram, Twitter and Google digital media platforms and reporting / analysis capabilities
• Understanding of Paid Search auction dynamics and optimization approaches
• Understanding of DMPs and programmatic platforms
• Experience designing and measuring media and audience-based tests in a variety of channels
• Strong analytical skills and experience working in metrics-based companies
• Proven ability to deliver innovative campaigns on tight budgets & in a timely manner
• Bilingual, Spanish - English

• Interest in working across a diverse range of content
• Clear communication skills with the ability to adapt style to audience
• Influential and confident presenter
• Ability to work individually and with cross functional teams
• Experience and familiarity with emerging media and digital technologies
• Comfortable with ambiguity and thrive in a fast moving, ever changing environment.
• Enthusiastic team player, with a flexible approach to role and ways of working
• Ability to prioritize, multi-task and be very flexible in a fast paced, changing environment

At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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