Program Manager, Digital Fundraising

Employer
Consumer Reports
Location
Yonkers, New York, United States, 10703
Salary
DOE
Posted
Apr 03, 2019
Specialty
Digital Marketing
Metro Area
New York
Duration
Full Time

Overview

Consumer Reports seeks a highly knowledgeable digital fundraising professional with a proven track record of managing a successful, multi-million-dollar digital fundraising program in a fast-paced, multi-constituent nonprofit environment. This position is highly collaborative working directly with development, digital product, marketing, contact database, communications, social media and information technology staff to achieve fundraising goals.



Responsibilities

  • Conceptualizes, manages, and executes all aspects of digital fundraising programs to meet budget objectives.
  • Develops and manages the digital Fundraising budget, including expense and revenue forecasting and accountability.
  • Plans and executes all digital tactics (e.g. e-mail, placements on CR.org, display), developing creative and for email, associated audience selection criteria.
  • Partners directly with email service provider on all aspects of email campaigns, from operational responsibilities including quality assurance to strategic planning.
  • Collaborates on social media messaging as part of multi-channel campaigns; evaluates responses and recommends rollout, elimination or modification.
  • Develops testing plans for all digital channels; analyzes results, optimizes accordingly, providing data-driven feedback to the creative team on development of the new tests.
  • Develops plans, in partnership with print fundraising team, to integrate digital efforts and offline fundraising campaigns, targeting prospects and donors in an effective, streamlined manner across multiple channels.
  • Manages associated vendors as appropriate, including for development of copy and creative, as well for fundraising platforms where needed.
  • Develops and delivers reporting to ensure understanding of ongoing and campaign performance.
  • Perform other duties as assigned.

Qualifications

  • Bachelor’s degree in marketing, communications or related field.
  • 3-5 years of experience working in digital fundraising and marketing for nonprofits.
  • Experience with and interest in email as a marketing channel.
  • Outstanding interpersonal and communication skills and the ability to lead and thrive in a highly collaborative environment, with many stakeholders across teams.
  • Versatile in mindset and skillset; able to comfortably pivot from the strategic to the tactical, and from the analytic to the creative.
  • A “roll up the sleeves” attitude and strong attention to detail on execution.
  • Data-drive, with a proven track record of analyzing and reporting on data as well as synthesizing insights to inform strategy and tactics.
  • Strong project management, time management and organization skills; most comfortable in a fast paced environment, managing multiple projects at once.
  • Demonstrated ability to coordinate and execute complex projects.

Physical Demands: Normal physical demands associated with working in an office environment and prolonged computer use; able to travel


Apply Here: http://www.Click2apply.net/wcsznjz5r3d53tcw


PI108978827

Similar jobs

Similar jobs