Digital Account Manager

Winter Park, Florida
Apr 09, 2019
Metro Area
Full Time

WESH 2 TV and WKCF CW18 TV, NBC and CW affiliates respectively in Orlando, Florida, and Hearst Television, are seeking a Digital Account Manager.  The Digital Account Manager is responsible for developing digital campaign strategy, maximizing online/mobile advertising performance and account management of all digital campaigns.  The Digital Account Manager reports to the Digital Sales Manager, and works with the sales teams pre and post-sale to ensure fulfillment of clients’ business needs.  The position is responsible for media plan creation, campaign optimization, reporting, campaign retention and renewal.

Job Responsibilities:                                                 

  • Provide clients with targeted, customized digital ad recommendations
  • Collaborate with Sales teams to close business as needed
  • Oversee the launch of digital advertising campaigns across desktop, mobile, and our programmatic solutions.
  • Provide critical day-to-day support and service to clients
  • Analyze, recommend and implement ongoing optimizations for all digital campaigns.
  • Attend client meetings and presentations when necessary to review post campaign performance, optimization recommendations and renewal strategy.
  • Create process for systematic campaign management and insightful reporting.
  • Develop customer retention and renewal systems in collaboration with the DSM. 

Experience Requirements:

  • The ideal candidate will have 3-5 years of experience working with digital ad solutions, campaign optimization and analytics.   
  • Experience with digital ad serving technologies, web analytics and trafficking is required.
  • Experience with programmatic solutions and ad exchanges on the buy or sell side is strongly preferred.

Skills & Abilities:                                         

  • Advanced knowledge of DoubleClick (either DFP or DFA) ad serving technologies.
  • Advanced knowledge of Google Analytics, Omniture, Comscore, and Scarborough.
  • Proficiency with Microsoft PowerPoint, Word and Excel.  
  • Ability to thrive in a fast-paced work environment, manage multiple projects and tight deadlines.
  • Excellent problem-solving and troubleshooting skills, with the ability to identify issues, collect data, and develop solutions.
  • Strong focus on teamwork, though self-motivated.
  • High attention to detail and level of organization.
  • Desire to provide exceptional customer service, and exceed client expectations.

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