Manager, Marketing Strategy

Posted: 4/9/2019

Location: Universal City, California
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive


The Manager, Strategy is responsible for driving consumer focused business development. Reporting to the Director, Marketing Strategy & Analytics, this individual is a critical member of a team that identifies and solves for the strategic short and long term issues to maximize the economic upside of the Universal Studios Hollywood website.

Ideal candidates have a strong acumen for storytelling and analysis, and experience working with strategic frameworks, consumer research and metrics. Additionally, individuals with excellent relationship and problem solving skills in fast-paced environments are encouraged to apply.

Responsibilities
  • Brand Strategy & Development
  • Support director in establishing objectives and detailed workplans to resolve complex brand related business matters
  • Interact cross-functionally to resolve brand related business issues and influence decision making; support brand stewardship activities (guardrails, guidelines)
  • Business Development
  • Proactively identify opportunities and business challenges; subsequently create comprehensive recommendations and business plans
  • Monitor industry and consumer trends; partner with sister teams (analytics, insights) to establish, track, and report KPIs and subsequently deliver a business-focused POV
  • Long Range Planning
  • Actively participate in driving annual operating and five year plans in conjunction with Universal Parks & Resorts, including framing overall approach (must be able to articulate the problem, develop a hypothesis, structure the analysis, gather supporting data, and communicate findings succinctly and clearly)
  • Drive market growth, including analysis and strategy
  • Other duties as assigned


  • • Bachelor’s degree required; MBA highly preferred
    • Minimum 5 years of relevant work experience (e.g., consulting, marketing strategy)
    • Experience in delivering strategically founded recommendations
    • Strong interpersonal and relationship skills; proactive, adaptable, and collaborative
    • Effective time management skills, with the ability to manage multiple priorities simultaneously
    • Excellent communication skills (verbal and written)
    • Creative acumen, maturity, and enthusiasm
    • Strong proficiency in MS Office Suite (Word, Excel and PowerPoint)

    • Experience developing and/or using marketing research
    • Experience or exposure in a marketing function and quantitative capacities
    • Ability to exercise discretion and maintain confidentiality

    Experience Universal Studios Hollywood ™ - where every day is an opportunity to take action, a chance to have fun. We bring to life the ultimate Hollywood entertainment experience with the world’s largest movie studio and heart-pounding rides, shows and attractions. Here, your individuality helps movie-making magic meet real life thrills to inspire memories that last a lifetime. Therefore, we strive to attract the best talent across a range of positions from hourly guest service to professionals. You are encouraged to bring the passion, energy and creativity that will make a difference to the thousands of families and friends who explore our universe every day. Get ready for an epic adventure at a place where you can be Universally You - Universal Studios Hollywood ™, the Entertainment Capital of L.A℠.

    NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

    We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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