Digital Sales Manager

New Orleans, Louisiana
Apr 12, 2019
Metro Area
New Orleans
Full Time

WDSU-TV seeks a proven Digital Sales Manager to provide energized leadership for our digital sales initiatives. The ideal candidate possesses a passion for new media and enjoys staying up-to-date with its evolution, understands digital marketing strategy and thrives in a customer-focused team environment.  Required strengths include: the ability to strategically plan, communicate effectively, build and maintain internal and external customer relationships and training. 

Job Responsibilities

  • Prepare and implement individual advertiser account strategy including revenue goals.

  • Regularly meet with local sales team, including group and individual meetings, to ensure their professional development and success with stated goals.

  • In partnership with the Local Sales Manager, lead weekly sales meeting; prepare and lead quarterly/annual sales planning meeting.

  • Consistently evaluate seller performance and provide feedback.

  • Act as primary negotiator for the station on all digital business; review key sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines.

  • Respond to RFP requests; meet client deadlines.

  • Meet extensively with clients to develop/strengthen business relationships; drive client retention.

  • Develop/strengthen business relationships with key station vendors.

  • Support local sellers in sales presentations to multiple points of contact with client/agency personnel.

  • Develop and generate non-traditional revenue and new sales initiatives.

  • Manage various expense budgets related to digital initiatives.

  • Work in partnership with the Local Sales Manager and National Sales Manager to achieve stated and strategic goals.

  • Provide training to Local and National sellers.

  • Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window.

  • Maintain current and accurate revenue forecasts by account.

  • Review and approve new insertion orders.

  • Prepare and present various reports.

  • Follow and meet all HTV Digital Sales Managers standard operating procedures as outlined.

  • Maintain current knowledge of HTV advertising regulations.

  • Communicate regularly with the General Sales Manager on all aspects of digital business.

  • Be agile in responding to dynamic business conditions and station business needs.

Experience Requirements

  • Have a complete understanding of current digital marketing strategies including synergist values with other media.

  • Understanding of pricing and inventory management principles.

  • Ability to dissect an advertising RFP; identify key revenue opportunities, and prepare comprehensive and winning response.

  • Ability to prospect, meet with, and close business with new station clients.

  • Possess the skills to manage and supervise others.

  • Related military experience will be considered

Qualifications Requirements:         

  • Strong formal and interpersonal communication skills.

  • Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office a plus.

  • Valid driver’s license and reliable automobile are required.


  • College degree preferred.
  • Military training and experience will be considered.


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