Coordinator, Franchise Strategy

Posted: 4/17/2019

Location: Universal City, California
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive


Universal Brand Development globally drives expansion of the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development's core businesses include Consumer Products and Games and Digital Platforms based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination and DreamWorks Animation. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalbranddevelopment.com.

Universal Brand Development’s Franchise Management team drives the global vision and strategic development and execution of our franchise strategy and marketing plans to cultivate brand growth and drive revenue throughout the franchise ecosystem. We are a team of makers, thinkers, leaders and rebels whose passion is to ignite ideas every day, in a culture that celebrates creativity, fresh thinking, executional excellence and each other.

Role Summary
The Franchise Strategy Coordinator focuses on the day-to-day franchise management and marketing responsibilities for respective properties, including partner management and sales materials development. Reports to Franchise Strategy Director or Manager.

Coordinator should be a brand champion and ambassador for each respective property within the focused portfolio and should approach all aspects of job with a purview of brand integrity and stewardship.

Essential Responsibilities:Support the franchise strategy team in development of global franchise plans and evaluation of new IPHelp with execution of marketing and event initiatives for consumer products, games/digital, and live entertainmentDevelop creative briefs and RFP’s for internal creative teams and/or external agencies to support marketing initiatives for franchise/propertyAssist in management of licensee marketing programs across all categories including toys, apparel, publishing and more; maintain day to day relationships with licenseesServe as the point person on approvals through our online submissions system on the Television portfolioMaintain competitive case studies and best practices, as well as relevant industry research for evolving trends and best practices, including distribution modelsPrepare content calendars, sales materials including presentations, sell sheets, sizzle reels, and newsletters to be used for meetings, trade shows and other events. Serve as point person to upload materials to distribute to internal teamsOversee approval process internally (marketing execs, brand managers, legal, international) and externally (retailers, agencies). Create approval trackers to ensure and document feedback and timing.Responsible for facilitating asset requestsResponsible for recapping meetings and communicating notes back to teamsPartners with cross divisional teams to maximize cross promotional programsCultivate relationships and extensively communicate with category management, retail, events and publicity teams, including collecting product and sales highlights and success storiesAssist with special projects such as partner events, brand summits, tradeshows, etc. as requiredManage property budgets from PO creation to invoicing for respective properties

Basic Qualifications:
•Bachelor’s degree
•2+ years work experience, ideally in marketing, promotions, or strategy
•Technical skills: Strong MAC skills including Keynote. Photoshop or Illustrator, and Office essentials including PowerPoint, Excel, Word

Eligibility Requirements:
•Interested candidates must submit a resume/CV online to be considered
•Must have unrestricted work authorization to work in the United States
•Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program

Desired Characteristics:
•Strong written and oral communication skills and a professional presentation
•Strong attention to detail and organizational skills
•Comfortable dealing with people at all levels to develop and maintain relationships
•Ability to collaborate, take initiative, problem-solve and have follow-through, and work independently
•A passion and interest in consumer products, television/content, franchise/marketing strategy and studio process worldwide

At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.



We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

Work With Us