The Mobile, Alabama Account Executive position assesses the market potential of prospective accounts and meets with local/regional and national businesses to glean potential advertising and marketing partnerships. Account Executives must have proven sales success history. He or she must be a marketing leader who will identify, grow, and maintain a territory of clients through face to face meetings, prospecting, advertising programs, events, branding and presentations. The AE will meet with key marketing people on the client side and media, creative and public relations advertising agencies. Account Executives will work with clients/advertising agencies and MNI's internal team to develop integrated advertising and marketing programs to home in on the client's objectives that will hit their KPI goals.
- Develop and maintain sales territory (Mobile, FL Panhandle and Tallahassee) by building brand equity, business development and advertising sales throughout the assigned territory.
- Work in tandem with the Meredith TV affiliate team, WALA, to generate cross-platform solutions for complementary clients.
- Generate a strong understanding of MNI's suite of products and media solutions.
- Leverage a strong consultative approach for selling targeted marketing solutions in the magazine, cover wrap, digital and tech arena.
- Identify revenue opportunities with existing clients/advertising agencies to grow existing relationships.
- Provide ongoing client management to partners including regular reviews of marketing plans performance, educational events and client entertainment.
- Deliver regular updates to management on pipeline of business, percent to goal, territory updates and opportunities along with region challenges.
- Perform client needs analysis to determine marketing pain points and develop strategies to address those needs.
- Exceed annual revenue goals.
II. Essential Job Functions
55% Achieve revenue goals set by the company for existing and developmental accounts. Sells magazine advertising/digital and provides continuing service to advertising agencies and direct accounts. Assesses the advertising revenue potential of assigned accounts.
20% Prospect new business opportunities in your territory, both B2C and B2B, through regular outreach to new clients and advertising agencies with face to face meetings, presentations, events, entertainment and other related efforts.
10% Develop integrated media plans and support materials working collaboratively with internal MNI team including; planning, marketing, research, account management and ad-ops teams.
10% Utilizes available published information about each assigned or prospective advertiser and their industry in order to approach advertiser with an educated sensitivity. Makes presentation to advertiser's key decision makers in written and/or visual form. Manages client-chosen solutions. Provides excellent customer service to clients.
5% Provides management with timely and accurate monthly, quarterly and reports. Maintains accurate records of individual list performance. Generates any additional reports as required.
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education: College degree preferred, or equivalent work experience.
Proven track record of sales accomplishments & development of successful sales presentations.
3+ years' experience minimum
Digital sales experience a plus
Specific Knowledge, Skills and Abilities:
- Business development specialist with a proven track record of developing and growing a client base and agency relationships. This includes: prospecting, lead generation, and deep relationship development throughout an organization.
- Exceptional presentation and communication skills.
- Experience in advertising/ media sales with the ability to develop, present and sell through high level media strategy and marketing plans to C-Level clients/ advertising agency teams
- Time management, business acumen and a strong work ethic are a must.
- Strong sales skills; ability to create effective sales promotions; adaptable and effective negotiating skills.
- Solid computer skills using Excel, Word, PowerPoint, Salesforce; knowledge of Nielsen, ComScore and Scarborough a+.
- Excellent organizational, multi-tasking and problem-solving skills.
- Good customer service skills and professional demeanor.
- Valid US driver's license is required.
% Travel Required (Approximate): 30%
Position Territory: Mobile, AL
Ideal candidate will live in the designated territory.