Paid Social Strategist

Employer
OVERTIME
Location
New York City, New York (US)
Salary
TBD
Posted
Apr 22, 2019
Metro Area
New York
Duration
Full Time

Overtime is currently seeking a Paid Social Strategist to execute daily campaign delivery for our clients and advertisers. The role will work with content, advertising sales, media delivery, audience development and sales marketing. He/she/they has complete knowledge of and passion for the social advertising and paid distribution landscape; is comfortable with social analytics, insight, and measurement; and is a proactive, enthusiastic self-starter.

Key Responsibilities

Manage and execute paid distribution of branded content (video, social) for advertising campaigns

 

Execute campaigns across a variety of platforms, including Facebook, Instagram, YouTube, Pinterest, Twitter, Snapchat Discover

 

Execute client and agency-facing reporting and campaign insights requests on a regular and/or ad-hoc basis

 

Execute creative and copy optimization (A/B tests) within paid social and for branded content

 

Work with sales account management team to acquire client assets and coordinate campaign launches

 

Work with delivery team to ensure full, on-time, and efficient delivery of advertising campaigns

 

Work with billing team to accurately track what to bill clients on social campaigns

 

Communication with external teams when necessary, including client or agency teams, social vendors, and partners

 

Implement best practices for copy, creative, and audience targeting

 

Qualifications

2-5 years professional experience working in social media or social analytics at a brand, publisher, agency, or similar

 

YouTube Certified within the last year and/or extremely familiar with current best practices for SEO and discoverability on YouTube

 

Bachelor’s degree or higher

 

Strong knowledge of the existing paid social landscape and enthusiasm for discovering new, emerging platforms or capabilities that increase efficiencies and engagement

 

Proven track record of managing and executing campaigns using native platform tools such as Facebook Ads Manager/Power Editor, Google AdWords, Twitter Ads

 

Working knowledge of paid social tactics, bidding & optimization models, 3rd-party tracking, audience targeting, and ad formats

 

Strong analytical skills with the ability to comfortably translate large data sets into actionable takeaways and insights

 

Exceptional attention to detail and organizational skills

 

Experience with social analytics or insights platforms (ListenFirst, Hootsuite, or similar)

 

Experience with Boostr a plus

 

Strong verbal and written communication skills (experience with client-facing communication a plus)

 

About

Overtime is building the biggest sports network in the world. In the last two years we have grown to 35 million uniques a month and billions of video views. We publish short form content, powered by our own custom mobile camera technology, and over 15 long form series. We focus on basketball, football, soccer and gaming. What’s different about Overtime? We build community. We empower our young creators and talent. We own a pro esports team. We have a fast-growing merchandise business. We do everything differently from a standard media company. And that’s why we have the #1 engagement across all of sports. Overtime is backed by leading VC firms such as Andreessen Horowitz and Greycroft as well as industry leaders like Kevin Durant and former NBA Commissioner David Stern.

How to apply

You MUST email ryan@itsovertime.com to apply.

 

In the subject line, include "Social Strategist - Your Name (City, State)"

 

In the email, say why you want to work for Overtime and attach your cover letter/resume

 

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