Paid Social Strategist

New York City, New York (US)
Apr 22, 2019
Metro Area
New York
Full Time

Overtime is currently seeking a Paid Social Strategist to execute daily campaign delivery for our clients and advertisers. The role will work with content, advertising sales, media delivery, audience development and sales marketing. He/she/they has complete knowledge of and passion for the social advertising and paid distribution landscape; is comfortable with social analytics, insight, and measurement; and is a proactive, enthusiastic self-starter.

Key Responsibilities

Manage and execute paid distribution of branded content (video, social) for advertising campaigns


Execute campaigns across a variety of platforms, including Facebook, Instagram, YouTube, Pinterest, Twitter, Snapchat Discover


Execute client and agency-facing reporting and campaign insights requests on a regular and/or ad-hoc basis


Execute creative and copy optimization (A/B tests) within paid social and for branded content


Work with sales account management team to acquire client assets and coordinate campaign launches


Work with delivery team to ensure full, on-time, and efficient delivery of advertising campaigns


Work with billing team to accurately track what to bill clients on social campaigns


Communication with external teams when necessary, including client or agency teams, social vendors, and partners


Implement best practices for copy, creative, and audience targeting



2-5 years professional experience working in social media or social analytics at a brand, publisher, agency, or similar


YouTube Certified within the last year and/or extremely familiar with current best practices for SEO and discoverability on YouTube


Bachelor’s degree or higher


Strong knowledge of the existing paid social landscape and enthusiasm for discovering new, emerging platforms or capabilities that increase efficiencies and engagement


Proven track record of managing and executing campaigns using native platform tools such as Facebook Ads Manager/Power Editor, Google AdWords, Twitter Ads


Working knowledge of paid social tactics, bidding & optimization models, 3rd-party tracking, audience targeting, and ad formats


Strong analytical skills with the ability to comfortably translate large data sets into actionable takeaways and insights


Exceptional attention to detail and organizational skills


Experience with social analytics or insights platforms (ListenFirst, Hootsuite, or similar)


Experience with Boostr a plus


Strong verbal and written communication skills (experience with client-facing communication a plus)



Overtime is building the biggest sports network in the world. In the last two years we have grown to 35 million uniques a month and billions of video views. We publish short form content, powered by our own custom mobile camera technology, and over 15 long form series. We focus on basketball, football, soccer and gaming. What’s different about Overtime? We build community. We empower our young creators and talent. We own a pro esports team. We have a fast-growing merchandise business. We do everything differently from a standard media company. And that’s why we have the #1 engagement across all of sports. Overtime is backed by leading VC firms such as Andreessen Horowitz and Greycroft as well as industry leaders like Kevin Durant and former NBA Commissioner David Stern.

How to apply

You MUST email to apply.


In the subject line, include "Social Strategist - Your Name (City, State)"


In the email, say why you want to work for Overtime and attach your cover letter/resume


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