Marketing Specialist

Location
New York City, New York (US)
Salary
$55,000 -$65,000
Posted
Apr 24, 2019
Metro Area
New York
Duration
Full Time

Department Summary

The B2B Digital Media department is focused on driving value for our clients through a suite of product solutions which connect advertiser with our specialized audience. By optimizing existing products and developing new ones, we are transforming the B2B marketplace into a digital first community.

Job Summary & Purpose

Reporting to the Director of Digital Media & Product Strategy, this position will be responsible for day-to-day marketing tasks including email newsletters, custom email campaigns, audience development, and reporting across Future's Business-to-Business audience.

Key Role Responsibilities:

  • Support the Business-to-Business team by creating, executing, and managing marketing campaigns.

  • Analyze and report on email analytics performance.

  • Working with clients to receive creative assets.

  • Reviewing and approving email tests.

  • Develop and deploy email campaigns that are supportive of and consistent with brand voice and strategy.

  • Collaborate with key players across departments to make sure that each campaign gets the resources and attention it needs to be successful.

  • Regularly monitor sales reports to assess campaign performance.

  • Coordinate editorial and promotional email marketing calendars.

  • Placement of email newsletter ads.

  • Brainstorm new and creative marketing initiatives to reach an expanded target audience.

Essential Skills and Experience:

  • Minimum of 1 year relevant experience

  • BS/MS degree in related field

  • Excellent writing and communication skills

  • Highly organized

  • Knowledge of Microsoft Excel

  • Knowledge of HTML a plus

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