Digital Brand Specialist (eCommerce)

5 days left

McLean, Virginia
Apr 24, 2019
Branding, Sales
Metro Area
Full Time

- The Digital Brand Specialist will be focused on building an exceptional consumer experience.
- Responsible for developing effective onsite merchandising strategies to drive increased visitation, time on page, conversion, and brand perception.
- Combine data, consumer insights, and a creative eye to manage and optimize content
- Manage a brand site from end-to-end, including: product intake, creative development of assets, content calendaring, and performance reporting
- Support the content management and reporting of Enterprise level and brand umbrella
- Manage the marketing relationship with 3rd party agencies supporting the site and related pages for all platform content in collaboration with cross-functional teams
- Identify and manage ongoing Experiences site optimizations from UX to affiliated content
- Engage with creative studio for the development of onsite assets including but not limited to imagery selection, copywriting, QA, approvals, asset trafficking, and budget management
- Coordinate the creative development and execution on regular email sends related to the site
- Manage any digital tagging for proper analysis and report on performance, learnings, and insights

- Passionate about the consumer with strong interest in understanding user behavior and driving increased engagement
- Understanding of web tracking and analytics, Adobe preferred
- Comfortable managing multiple projects and able to reprioritize and adapt as needed
- Flexible and able to work in ambiguous/changing situations
- Proactively identify and prevent potential roadblocks
- Strong creative eye and marketing knowledge, consistently aiming above the bar of expectations
- Keen eye for time/project management and attention to detail
- Copywriting and creative capabilities - image sizing, title writing - following brand guidelines
- Project management skills & strong organizational capabilities
- 3-5 years, at least 2 years digital marketing experience in an Enterprise capacity

A client in McLean, VA is looking for a freelance to possible full time Digital Brand Specialist (eCommerce) to help their team ONSITE!

Apply for Digital Brand Specialist (eCommerce)

Already uploaded your resume? Sign in to apply instantly


Upload from your computer

Or import from cloud storage

Your Resume must be a .doc, .pdf, .docx, .rtf, and no bigger than 1Mb

Upload from your computer

Or import from cloud storage

Your Portfolio must be a .doc, .pdf, .docx, .odt, .txt, .rtf, .htm, .html, .xls, .xlsx, .ppt, .pptx, .ods, .odp, .resume, .zip, and no bigger than 6Mb

4000 characters left

Marketing Communication

We'd love to send you information about Jobs and Services from Mediabistro by email.

All emails will contain a link in the footer to enable you to unsubscribe at any time.

When you apply for a job we will send your application to the named recruiter, who may contact you. By applying for a job listed on Mediabistro you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

Similar jobs

Similar jobs