Convention Marketing Manager

Location
Anaheim, California
Salary
Up to $65,000 per year+bonus+benefits+matching 401(k)
Posted
Apr 24, 2019
Metro Area
Los Angeles
Duration
Full Time

Essential Functions:

  1. Work with the Director of Marketing and SVP of Marketing to research, plan and execute traditional and online advertising activities that support the meetings and convention segment of the business.
  2. Produce sales and marketing collateral, print and digital, that supports meetings and conventions, the Anaheim Convention Center, Synchronicities, ACC Campus campaigns and all sales initiatives as assigned.
  3. Collaborate with sales leaders on industry partnerships and lead the fulfillment of sponsorship, brand exposure, advertising in trade agreements with key industry organizations.
  4. Collaborate with sales leaders on promotional campaigns and implementation of promotional campaigns to help expand Visit Anaheim’s meetings and convention business.
  5. Collaborate with each Destination Services Managers to support incoming clients and collect photos and information to document events
  6. Oversee the writing and editing of content for collateral, which includes printed brochures, website, emails, surveys, newsletters, direct mail and video.  Ensure consistent messaging across all marketing and sales platforms.
  7. Manage outside resources, including vendors and agencies in support of sales efforts.
  8. Update meetings and convention content on the main website.
  9. Maintain up to date sales presentations and create customized versions as needed.
  10. Serve as a brand ambassador for Visit Anaheim.
  11. Manage digital mapping tool and train sales and services staff
  12. Successfully work with key internal stakeholders including teams in sales, marketing, business intelligence, public relations and website to ensure success.
  13. All other duties as assigned by Director of Marketing and Senior VP of Marketing

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