Director, Consumer Data Management – NBC Sports

Posted: 4/30/2019

Location: Stamford, Connecticut
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive

The Director, Consumer Data Management will play an integral role across the Strategy, Consumer Engagement and Marketing Data and Technology teams. As the go to person for consumer data growth opportunities, availability, activation guidelines and best practices, the Director will oversee email engagement programs and will work with teams across NBC Sports group to identify addressable audiences to be leveraged across campaigns spanning digital, programmatic, email, etc. In working across the Sports Group businesses, the Director will be responsible for working across the supporting teams to ensure to correct tools, tagging and implementation are in place to facilitate increased segmentation capabilities, to drive robust consumer data engagement campaign. The ideal candidate will have a solid understanding of 1st, 2nd & 3rd party consumer data across all channels/platforms, collection and activation best practices, combined with a strong analytical skill set.

Work across NBC Sports Group and NBC Universal to manage audiences both known and anonymous from all available channels. Oversight and coordination of consumer data collection and audience activation across NBC sports Group, NBCU and Partners, understanding usage capabilities across various 3rd party platforms (i.e. Facebook, Google, ad networks, etc.), while staying informed and aligned with data and privacy legal requirementsDevelop and oversee strategy implementation of data driven email marketing program, growth initiatives and best practices across NBC Sports, NBC Olympics, RSNs and Rotoworld, ensuring effective engagement and acquisition funnelOversee implementation of data tagging, campaign tagging and tracking across platforms to enable deeper understanding of consumer behaviors and audience generation both across NBC Sports Group and NBCUniversal Collaborate across NBC Sports group to drive consolidation of tools and tagging connected to consumer behavior tracking, as well as tools to take action on consumer data. Will act as a resource to discover, share, and leverage best practices across all business unitsAssist with strategy and planning of promotional tactics, providing insights regarding consumer data availability and usage guidelines to reach prospective customers tied to business prioritiesConduct market research to follow trends and competition

Basic Qualifications
  • Proven CRM, consumer data work experience
  • 2+ years Salesforce Marketing Cloud experience
  • Advanced knowledge of deployment of trigger-based lifecycle programs
  • Solid background in customer acquisition strategies, campaign tagging ad tracking
  • Technical expertise with CRM and analytical systems

Eligibility Requirements
  • Interested candidate must submit a resume/CV through to be considered (note job #: )
  • Willingness to work early weekend mornings
  • Must be willing to work in Stamford, CT
  • Must have unrestricted work authorization to work in the United States
  • Must be 18 years or older
  • It is the policy of NBCUniversal and NBCUniversal’ s affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by law.

    • Knowledge of online marketing methods and best practices
    • Exceptional analytical and problem-solving skills. Experience with BI platform preferred, but not required
    • Sports Enthusiast preferred
    • Strong communication skills along with a customer-oriented attitude
    • Strong working knowledge of SQL a plus

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

    NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

  • We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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