Vice President, Partnerships, Direct-to-Consumer Marketing

Posted: 5/7/2019

Location: New York, New York
Function: Marketing & Communications
Specialty: Digital Marketing, Web Production
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive

NBCUniversal, the global media company that brought you some of the world’s most iconic television and film franchises, including: The Tonight Show, Saturday Night Live, Keeping Up With The Kardashians, The Real Housewives, Mr. Robot, The Voice, This Is Us, The Fast & The Furious, Jurassic Park, Minions, and more - is launching an all-new direct-to-consumer streaming service. It will seamlessly bring together the breadth and depth of NBCU’s broadcast and cable television series, movie titles, premier sporting events, and renowned news reporting... all in one destination… all in one app.

We are building a world-class team of smart, hungry and fearless professionals who are energized by the possibility of working at the epicenter of content, technology and culture. Join us if you would like to be a part of this exciting initiative.

The Position
The VP of Partnerships, D2C Marketing will report into the SVP of Growth Marketing for NBCU’s Direct to Consumer product and will be responsible for managing the team accountable for discovering and signing new partnerships. Additionally, the role will involve developing and executing partner campaigns (commercial, product, marketing, operational aspects); and planning, analyzing and improving partnership performance.

This is a high profile, cross-functional role with touch points across NBCU’s D2C product and the wider NBCU business including Brand Marketing, Product, Technology, Finance and Operations.

Responsibilities include, but are not limited to:

  • Define the strategy and future plans by identifying new brand and device partners as well as improvements to existing partnerships for short and long-term value
  • Influence and align to the acquisition/retention marketing and brand objectives and strategies
  • Create partner plans that balance strategic objectives with revenue, customer growth and brand awareness opportunities
  • Understand trends in sectors, consumer behavior, competitors and technology to identify emerging opportunities
  • Use data to prioritize prospective partners based on NBCU D2C target customer profile, brand/product suitability, growth opportunity and strategic considerations
  • Own longer-term partnership plans for next 6-18 months
  • Identify and lead changes in product, marketing and operations across NBCU D2C to support partnership growth
  • Collaborate with Digital Enterprise partnership group in creating optimal partnership strategy with platforms as well as leveraging existing partnerships
  • Engage and exploit wider NBCU/Comcast stakeholders, business units and assets to maximize value for the Group in partnership planning and campaigns

  • Collaboration
  • Collaborate with digital enterprises to build the partnership pipeline by pitching and negotiating commercial and marketing terms with partners and internal stakeholders
  • Understand the NBCU D2C product set, the value NBCU D2C can offer partners and vice versa
  • Sell-in business cases and gain internal teams’ buy-in for partnerships
  • Develop bespoke propositions/offers, commercial and legal terms, product and customer journey requirements, and marketing plans for campaigns
  • Lead in building external relationships and resolving commercial/operational issues
  • Select and work with external agencies to support partnerships where required
  • Engage NBCU D2C teams – PR, Brand Marketing, Strategy, Product, Technology Finance, Legal, Operations – to communicate and implement partnerships
  • Be responsible for governing implementation to ensure successful launches
  • Ensure that the pipeline and set of existing partners allows the team to respond to near-term churn challenges alongside driving long-term growth

  • Performance Analysis
  • Drive insight and understanding of partnerships to accelerate growth
  • Lead team in tracking, forecasting and communicating performance of partnerships
  • Develop performance analysis (tools, reports, team) on indicators such as conversion rate, cost, new customer volume, lifetime value, and share learnings to drive improvement and recommend renewals
  • Ensure previous campaign learnings are fed in to future strategy and campaign planning
  • Continuously challenge and support team to optimize partnerships with changes to customer journeys, marketing, operations
  • Own partnerships team budget and improve efficiency through right mix of partners and marketing channels

  • • 10+ years’ experience in partnership management
    • 5+ years’ experience managing a team of significant size across a matrixed organization

    • Excellent communication skills, confident in managing, influencing and growing relationships with senior stakeholders internally and externally
    • Analytical skills, with the ability to build business cases, analyze data, and debate financial models with senior stakeholders
    • Commercial, strategic and technical mind-set with strong attention to detail
    • Understanding of customer journeys and experience of driving conversion to sale
    • A good understanding of the OTT or ecommerce market
    • Strong knowledge of elements in a sales campaign: proposition development, marketing channels, commercial models, operational mechanics
    • Comfortable with regularly meeting the challenges of tight deadlines and juggling multiple projects at once
    • Organized and structured, ability to reliably deliver on plans and forecasts is critical
    • Highly motivated and independent
    • Strong Excel and PowerPoint skills

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

    We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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