Publicity & Marketing (Communications) Associate: Upmarket Fiction & Suspense
- Full Time
Kensington Publishing is seeking a Communications Associate who will be responsible for the publicity, marketing and author support for 6 – 10 new fiction releases each month. You will be handling titles in two distinct categories: Upmarket Fiction (both historical and contemporary) and Domestic Suspense / Grip Lit.
Reporting to the Communications Director, you will develop and launch campaigns to promote your assigned titles through both earned and paid exposure.
Candidate should have at least 3 years of experience working with commercial fiction in the communications/ public relations/ publicity field, established media contacts, the ability to think strategically, a keen sense for reaching niche audiences and strong multi-tasking skills to strategize, plan and execute campaigns.
- Create, develop and implement effective marketing and publicity campaigns for your titles.
- Pitch and secure interviews, events, blog tours, partnership opportunities, reviews, brand partnerships and other PR initiatives to promote books / authors.
- Provide author support as needed and work with authors to develop their brands.
- Conceive, draft, edit and review marketing content on a daily basis.
- Write promotional copy for press releases, pitch letters, catalogs and sponsored content.
- Maintain records; monitor, track, circulate and analyze relevant media coverage and marketing strategies.
- Work closely with colleagues in Communications department to plan large-scale events and fan conventions, including Bouchercon.
- Coordinate and collaborate with in-house Social Media Manager as needed.
- Work with authors to obtain exclusive content for use in promotions online, both via Kensington’s platforms as well as other areas, including blog tours.
- Identify potential partners and new opportunities for promoting Kensington books and developing authors’ brands.
- Present strategies at relevant in-house Sales meetings.
- At least 3 years of experience in communications/ public relations/ publicity field.
- Established media contacts and familiarity with the outlets, reviewers, producers, bloggers and influencers who are essential to securing exposure for commercial fiction books and authors.
- Proven track record of securing press and executing innovative, successful campaigns.
- Excellent writing skills and ability to produce marketing content.
- A keen sense for identifying and reaching niche audiences.
- Strong multi-tasking skills to strategize, plan and execute campaigns.
- Knowledge and understanding of the publishing process.
- A proven ability to generate creative story ideas, pitch angles and pitches.
- Ability to communicate effectively at all levels of the organization (internally and externally).
- Ability to take initiative on assigned projects/tasks and work with minimal supervision.
- High level of familiarity with Microsoft Office, particularly Outlook, Word, and Excel.
- Familiarity with Adobe Suite is a plus.
- Desire and ability to support authors and help to develop their careers.
To apply, please send resume with writing samples (press release, sample pitch, marketing content, etc. – whatever you think represents your skills!) and a brief description of one or two recent campaigns that you feel you handled successfully.
ABOUT KENSINGTON PUBLISHING:
Founded in 1974, Kensington Publishing Corp. is located in New York City and is known as “America’s Independent Publisher.” It remains a multi-generational family business, with Steven Zacharius succeeding his father as President and CEO, and Adam Zacharius, Vice-President and General Manager. As the foremost independent commercial publishing house in the United States providing hardcover, trade paperback, mass market, and digital releases, Kensington publishes the books that America wants to read.
In 2014, Kensington de-siloed the publicity and marketing departments, combining them into one unified group under Communications. Instead of having two separate entities handling the same titles – a publicity team working on earned exposure and a marketing team working on paid exposure – we’ve created areas of genre or audience-based specialization within the department. Communications Managers focus on specific genres and are empowered to promote their books through both paid and earned channels.
The house of New York Times bestselling authors, including Fern Michaels, Lisa Jackson, Joanne Fluke, William W. Johnstone, and many others, Kensington publishes over 500 fiction and non-fiction titles each year. Its diverse imprints – Zebra, Pinnacle, Dafina, Citadel Press and Lyrical Press – are well known for providing readers with a range of popular genres such as thrillers, romance, historical fiction, cozy mysteries and nonfiction, as well as true-crime, western, and commercial fiction titles. Visit kensingtonbooks.com.
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