Ad Director

Philadelphia magazine
Philadelphia, Pennsylvania (US)
Please inquire
May 07, 2019
Advertising, Sales
Metro Area
Full Time

Philadelphia magazine seeks a proven Advertising Sales leader, manager, and motivator. The successful candidate will be responsible for ad sales strategy and revenue generation and will take a leadership role (in partnership with the Publisher) for driving print, digital and experiential ad revenue. The Ad Director will be responsible for managing and developing the sales staff-helping to recruit, train, and monitor sales efforts of the sales team-as well as reaching assigned sales goals. Ideal candidate must have a collaborative leadership style and creative mind combined with an expertise in cross platform selling and strategy.

This position will work in tandem with the Publisher and sales team to identify, strategize, and ultimately grow key current and developmental accounts. Responsibilities include issue forecasting and business updates, holding bi-annual account reviews and development of actionable plans for the sales team to implement. This position requires strong interpersonal skills and working relationships with marketing, editorial, client and creative services.

Additional job responsibilities include the layout and positioning of the magazine each month, alerting the production team to changes in book size and required adjacencies to fulfill advertising guarantees. Working with the Publisher of the magazine, the position will include oversight of pricing for print, digital and experiential products. 

Position reports to the Publisher of Sales and Marketing.

Key Responsibilities

-Accountable for attaining established ad revenue goals/quotas through innovative, creative, strategic and consultative selling.
-Manage a sales team of six direct reports.
-Work with staff to develop and execute individual sales action plans.
-Work with Publisher to ensure marketing programs and strategy drive advertising and revenue   objectives.
-Monitor sales activity in CRM and regularly provide accurate revenue projections/ sales forecasts.
-Work with production/client services and oversee book layout/positioning, and editorial issues.
-Work closely and meet regularly with Publisher on overall business and personnel issues.

-Attend all signature and custom events

Minimum 10 years of integrated advertising sales experience

-Experience hiring and managing a sales team with a proven record as a strategic and effective -leader/manager
-Superior sales skills, with results-oriented track record and proven ability to meet and exceed sales goals 
-Excellent organizational skills and demonstrated ability to multi-task

-Positive attitude, creative thinker and collaborative work style

Metro Corp. is an Equal Opportunity Employer.

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