Account Director, Consumer & Lifestyle

Employer
Jonesworks
Location
New York City, New York (US)
Salary
Benefits including medical, dental, vision and 401(K) with an abbreviated waiting period
Posted
May 08, 2019
Metro Area
New York
Duration
Full Time

Account Director, Consumer & Lifestyle – New York

JONESWORKS, a full-service marketing, public relations, and brand consultancy agency, is seeking a strategic, driven, and creative Account Director in our New York office.

The ideal candidate is a natural leader and a seasoned publicist with experience driving, managing and executing impactful PR campaigns for consumer and lifestyle clients.  Candidate must think big picture, have extensive background in client management and have a deep understanding of the ever-changing media landscape and the ability to lead strategic counsel, internally and externally, to successfully align our client’s objectives with impactful earned media ROI. 

Responsibilities

  • Drive strategic development for organic and new business growth with deck development and client presentations
  • Develop and lead creative and innovative, results-driven public relations programs to support client objectives and launches/activations
  • Act as senior counsel to client to address client needs thoughtfully and effectively
  • Drive the roll-out of the client strategy and ensure team meets key deadlines to deliver impactful ROI
  • Oversee client thought leadership such as conferences and Op-eds
  • Oversee the creation of original materials such as press releases, features and Op-eds
  • Manage Account Supervisors, Senior Account Executives, Account Executives, Account Coordinators and Interns with a positive and proactive attitude
  • Contribute to development of standard operating procedures to evolve team processes

Media Relations

  • Oversee execution of PR programs which may include partnerships, Activations, FAM trips, media events and desk sides
  • Oversee execution of PR calendar, developing story ideas and creative pitches for targeted media
  • Craft the narrative for business stories and press releases
  • Manage and facilitate high-level media placements
  • Manage team to aggressively pursue new media angles and story opportunities
  • Actively networks with media across lifestyle, business, trade, and consumer outlets and maintains strong relationships

Benefits:

  • Benefits including medical, dental, vision and 401(K) with an abbreviated waiting period
  • Unlimited PTO days, summer Fridays and extended time off for December/January holiday

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