Public Relations Manager

New York City, New York (US)
Competitive annual salary + bonus, benefits, 401k, and more
May 09, 2019
Metro Area
New York
Full Time

About Us & Our Mission:

Influenster’s mission is to connect the right people with the right products at the right time, fueled by the most relevant peer-to-peer recommendations. We have 35MM+ reviews written by our 5MM+ members, and grow by 1MM new reviews each other. Members come to us to read and write reviews, share photos and videos, participate in discussions, earn rewards, and to connect with brands and with each other. Brands partner with us on hyper-targeted sampling, to license reviews and UGC for their marketing efforts, to conduct custom research, produce branded content, and connect with consumer advocates. Helping our members make empowered purchases is core to everything we do.


At Influenster, we are user-obsessed and value user-generated content and our member experience above all else. We are proud of our collaborative work environment and practice unfiltered, straightforward, authentic - yet professional - communication. We are fast and innovative in our work, and we consistently set the bar high. The Influenster team is results-driven, solutions-oriented, and resourceful, always operating with integrity and respect. By empowering each other in the workplace and by empowering the Influenster community we serve, we achieve consistent success.

Work environment:

We are a dynamic, fast-paced work environment where each person has a strong voice. We give a high level of responsibility to all team members and expect everyone to deliver on their individual performance goals...and reward them for doing so. We are always looking for ways to innovate and value those who bring fresh ideas to the table. Influenster’s award-winning workplace is highly collaborative, full of opportunity, and challenging yet fun.

Public Relations Manager Role:

Influenster’s Public Relations (PR) Manager is responsible for building and maintaining the Company’s external visibility, reputation and credibility through strategic communications planning and media relations to both B2C and B2B audiences.


  • Develop a year-long communications calendar outlining key press opportunities for Influenster inclusion, plus accompanying outreach strategy and pitch angles, across consumer, news and trade media (inclusive of digital, print and broadcast)
  • Manage proactive media outreach as well as reactive inbound requests
  • Identify and secure new types of editorial opportunities, for example: podcasts
  • Build and maintain relationships with key publications and journalists
  • Monitor the external landscape and report interesting insights, trends and opportunities
  • Create materials including (but not limited to) message tracks, talking points, quotes, Q&A, case studies, press releases, fact sheets, infographics, white papers, blog posts, executive bios, etc.
  • Identify and submit Influenster and Influenster leadership to relevant press profile opportunities and industry awards
  • In collaboration with Marketing, help identify and secure relevant external partnership opportunities
  • In collaboration with B2B Marketing team:
    • Identify and submit Influenster leadership to relevant industry speaking opportunities
    • Secure media meets at conferences and events in which Influenster participates
    • Update and maintain Influenster corporate and executive profiles on relevant sites and publications (e.g. Crunchbase)
  • Secure media attendance to, and coverage of, Influenster monthly Insights Breakfasts and other relevant company events
  • In partnership with HR, help script and facilitate internal employee communications
  • Scenario plan, prevent and manage any issues or crises with potential to impact the business
  • As necessary, serve as an on-the-record spokesperson for the company
  • Develop a scorecard outlining key performance indicators and track progress; measure all media mentions


  • 5-8 years’ PR experience, encompassing both B2B and B2C
  • Established network of media contacts with strong relationships in relevant verticals (Media/Marketing, Tech, Beauty/CPG, Food/Beverage)
  • Excellent written and verbal communication skills
  • Solid understanding of the consumer technology landscape with an eye for trends
  • Solid understanding of business and marketing strategy
  • Experience working with and scripting senior executives
  • Some experience in issues and crises management
  • Basic ability to analyze data and glean interesting insights
  • Self-starter attitude and approach: ability to work autonomously and adapt to change in a fast-paced environment

In addition to your resume, please include 2-3 writing samples


  •    Opportunity for growth
  •    Fast-paced, high growth work environment
  •    Friendly, fun, and collaborative team-based work environment
  •    Diversity of work projects
  •    Frequent lunches and happy hours
  •    Dog friendly work environment
  •    Fully stocked fridge and cold brew
  •    Fun, creative, open, award-winning work space
  •    Health, dental, vision insurance, 401K
  •    Flexible PTO

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