Part-time/Freelance Social Media Specialist

Location
Wilton, Connecticut (US)
Salary
$20-22/per hour
Posted
May 13, 2019
Ref
1147
Specialty
Social Media
Level
Entry Level
Metro Area
Other
Duration
Part Time

The Social Media Specialist for Cannondale plays a critical role within the Global Cannondale Digital team. The role has responsibilities across three key areas content planning, content execution, and analytics/research/planning. A successful candidate will have knowledge of social media best practices and be passionate about cycling and the Cannondale brand.

Responsibilities

Social Media:

  •  Assist with the management of all social channels for Cannondale; setting global standards and working with regional leads to adapt as needed.
  •  Maintain the social content calendar and manage daily posting requirements
  • Develop and maintain strong community management practices across all channels
  •  Ensure Cannondale’s brand is well positioned across current and emerging social channels to deepen community engagement
  • Make recommendations on where to invest paid social media budget to support key posts

Content Management:

  • Ensure all social and video content is correctly organized in the content management system
  • Generate, edit, publish and share daily content that drives consumer engagement and aligns with brand editorial calendars.
  • Manage distribution of social media plans and digital content to regional teams.

Analytics, Research, & Reporting:

  • Turn social analytics and data into actionable, engaging social content plans.
  • Monitor and document competitor activity and create monthly benchmark reports to share internally.
  • Create monthly reports to summarize campaign activity and key metrics (KPIs).

Essential Qualifications

  • Bachelor's degree in marketing, communications or a related field.
  • 2-3 years of experience in roles focused on social media or content creation.
  • Knowledge of Photoshop.
  • Knowledge of Social Media platforms.
  • Good customer service orientation and attitude.
  • Strong oral and written communication skills.
  • Ability to manage multiple projects and priorities.

Beneficial Qualifications

  • Experience with Percolate or similar Social Media/Campaign Management Systems
  • Experience working with a global team

Physical Demands

  • Must be able to sit for extended periods of time.
  • Must be able to use a computer keyboard and view a monitor for extended periods of time.
  • Must be able to travel for throughout North America and internationally as needed
  • (Approx. 10% of the time)

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