Marketing Manager

Location
Atlanta, Georgia
Salary
competitive
Posted
May 14, 2019
Specialty
Content Marketing
Metro Area
Atlanta
Duration
Full Time
Job
Description:




The
Marketing Manager, Key Account Marketing leads the development and activation
of strategic marketing plans to meet the goals of Cox Automotive, Manheim and
its clients.  He/she is responsible for
orchestrating the resources and processes needed to deliver strategically
aligned, highly focused multi-channel marketing programs that deliver results for
a group of assigned clients. Individual will be responsible for all aspects of
planning and subsequent execution, including the overall objectives, strategy, tactics
for both internal and external messaging, and measurement of results. Critical
to this role is the ability to collaborate very closely with clients and collaborate
with several internal constituents across the organization.



Job
Responsibilities:


Strategic
Planning  

  • Responsible for the development
    of marketing plans for assigned list of key accounts (automotive manufacturers,
    banks and financial institutions, auto rental companies, major dealer groups),
    including all advertising, direct marketing, brand strategy and promotions,
    appropriately conceived to support the objectives of each customer’s business
  • Works closely with key
    stakeholders (directly with clients and with Manheim sales leaders) to ensure
    alignment of strategic plans with stakeholder objectives and resources
  • Collaborates
    with consulting teams and campaign management team to interpret market
    data (i.e., market trends, customer behavior, competitor intelligence,
    etc.), develop insights and make recommendations to internal and external
    clients in the form of actionable marketing strategies
  • Develops
    strategic approach to new and/or smaller fleet, bank or dealer account growth
    opportunities, as identified by sales leadership, to expand market share and
    support local sale execution
  • Brings
    focus to new opportunities for growth, particularly in online channels,
    working closely with Manheim Digital Marketing team
  • Finds
    new strategic collaboration opportunities within Inventory Solutions and
    across Cox Automotive to encourage horizontal revenue growth
  • Identifies
    opportunities among various market and buyer segments such as low-volume
    buyer development and TRA strategy with current clients and develops
    supporting growth strategies
  • Marketing
    Program Development & Execution



    • Effectively translates
      marketing strategies into specific programs and campaigns tied to business
      objectives and supports the execution of account marketing plans across multiple
      auction locations and channels
    • Applies understanding of CRM
      marketing techniques to create programs
    • Leverages customer data and
      suite of CRM tools to develop target lists optimized against set of campaign
      criteria
    • Presents plans and proposals
      to various internal and external targets (internal departments, sales staff,
      commercial clients, etc.)
    • Manages co-op funds and
      workload to ensure projects are delivered on time and on budget
    • Designs and deploys measurement
      and tracking tools to enhance campaign effectiveness (ROI) and provide
      visibility to clients
    • Collaborates with key
      internal teams to ensure strong execution of marketing programs, including field
      marketing, creative services, operations and brand marketing














     

    Client
    Management



    • Builds productive working
      relationships with clients (clients as well as internal stakeholders)
    • Meets in-person with clients
      on a regular basis
    • Tactfully guides clients in
      prioritizing programs and campaigns against resource constraints




    Qualifications:
    • BA/BS
      in Marketing/Business field required
    • 5+
      years of experience in development of trade/channel-focused marketing programs and
      client management
    • Leadership skills
    • Strong team building skills
    • Experience with CRM platform
      (ideally Salesforce.com) and marketing automation tools, particularly related
      to e-mail marketing
    • Customer engagement strategy
    • Strong analytical skills
    • Direct marketing experience
    • Interpersonal communication skills
    • Strong presentation skills
    • Cross-functional collaboration and
      teamwork
    • Strong organization and program
      management skills
    • Excellence in verbal and written
      communication skills
    • Ability
      to operate under pressure and with tight timelines

    About Cox Automotive

    Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com

    Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

    Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

     

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